innovativelyorganizedAffluent lifestyles today are technology-enabled and media-infused. In recent years, their ownership of mobile devices went from niche to mainstream with unprecedented speed, and their overall use of digital media continues to rise.

At the same time, Affluent use of traditional media such as television and print are down only modestly, resulting in an overall increase in their engagement with media brands more broadly. Although Affluents describe their lives as busy and multitasking, there are no signs of satiation in their hunger for content and connectivity. The 10 takeaways below highlight the integral role of digital media in Affluent lives and lifestyles.

  • Internet (and Google) use essentially universal: 99%+ use the Internet, and 93% used Google search in the past 30 days.
  • Time online is rising: Affluents now average 41.6 hours online weekly – up 27% from 2011 – with strong growth for sites devoted to social media, streaming entertainment, shopping, travel, and branded/curated content sites.
  • Mobile devices are proliferating: 41% personally own tablets, up from just 9% in 2011; 63% have a smartphone, up from 45% in 2011.
  • Technology has become indispensable: 74% describe their lives as intertwined with technology, and many consider their devices extremely or very difficult to live without (70% of laptop owners, 66% of smartphone owners, and 33% of tablet owners).
  • Affluent media use takes no holidays: In the past year, three-fourths of Affluents took a smartphone on vacation, and nearly half took a tablet or laptop. The list of digital activities done while on past-year vacations is extensive, with a majority checking personal email (75%), checking the weather (72%), getting maps/directions (66%), and keeping up with the news (57%).
  • TV has gone high-tech: While Affluent viewership of traditional TV is declining 3-4% per year, Affluent TVs are increasingly connected: to video game consoles (60%), to the Internet (40%), and to streaming media devices (18%). In addition, 56% watched video on an “alternative platform” (computer, smartphone or tablet) in the past seven days.

Multi-screen multi-taskers: A majority of Affluents describe themselves as using their laptops, tablets and smartphones constantly or regularly while watching television, and 51% have engaged with social media about a TV program while watching that program.

Technology continues reshaping retail. Two-thirds have “show-roomed” (searching merchandise prices/availability digitally while in a retail store), and one-in-five do so regularly. In addition, Affluents expect to make a majority of their holiday purchases digitally.

“Tech-enthusiasts” are a large segment: In most categories, about one-fifth of Affluent consumers are enthusiasts and/or high-end shoppers. For the technology category, this figure is twice as high – for example, 42% agree, “I try to keep up with technological developments.”

Technology is the new aspirational luxury: Mass Affluent purchasing of traditional luxury brands drove the luxury boom of the mid-2000s. Today, technology, and particularly the constantly-evolving mobile devices, meet the needs of aspirational luxury shopping experiences. Across a dozen categories examined, technology has by far the largest number of Affluents who “typically buy high-end or luxury” offerings.


Stephen Kraus is SVP, Chief Insights Officer, Audience Measurement Group, Ipsos MediaCT, author of three books on affluence and success in America.


cropped-tss-0011.pngNigel Gilbert Takes Cross-Brand Role At Virgin
Marketing Week
Virgin Management has confirmed recently promoted Nigel Gilbert will spearhead the launch of cross-brand initiatives across all its divisions as its first-ever key projects director. He will work on building ties between brands including Virgin Atlantic, Virgin Trains and Virgin Holidays through its marketing. Prior to his promotion, Gilbert spent two years at the company’s Virgin Media business as its first chief marketing officer. – Read the whole story…
NRA To Be Title Sponsor Of NASCAR Race
CBS News
The National Rifle Association is taking its relationship with racing to a new level as the title sponsor of a NASCAR Sprint Cup Series race. The deal with Texas Motor Speedway comes at a time when the NRA is involved in a renewed debate on gun violence in the wake of the December shooting at Sandy Hook Elementary School in Newtown, Conn. “It’s not about politics. It’s about sports marketing,” TMS president Eddie Gossage said. – Read the whole story…
Toyota Puts Lower-ranked Workers In Command
Toyota Motor Corp will reshuffle its top bosses and take the axe to its decisionmaking structure, part of a move to put lower-ranked workers in day-to-day command as it seeks faster responses to market changes, the firm said on Wednesday. “It is healthy for decisions to be made by those close to the products and the ground, and there is a limit to what I can do,” President Akio Toyoda told reporters on Wednesday. – Read the whole story…
Food Retailers Look Good For 2013
Convenience Store News
Last year was strong for food retailers – both restaurants and foodservice at retail – and 2013 looks good, too, per AlixPartners’ annual North American Restaurant and Foodservice Review. “All in all, [2012] was a decent year,” Eric Dzwonczyk, managing director and co-leader of the Restaurant & Foodservice Practice at the global business advisory firm. “Consumers are more interested in going back out and the per-check [average] was up 4% in 2012, which was a good sign for the industry as a whole.” – Read the whole story…
Target Opening Stores In Canada
Chain Store Age
Target announced that it opened three pilot stores in Ontario on March 5. The stores are the first Target locations to open in Canada, and the first of 124 that will open across the country throughout 2013. The pilot stores are the last phase in a testing process to prepare systems, train team members and determine operational readiness as the first wave of 24 stores soft open across Ontario later in March, the retailer said. – Read the whole story…
Tootsie Roll On A Roll
Chicago Tribune
Tootsie Roll Industries reported higher earnings for 2012 as improving sales offset higher ingredient costs. For the full year, the Chicago company earned $52 million, versus $43.9 million in 2011. Sales rose to nearly $546 million from $528.4 million a year earlier. Sales at Wal-Mart accounted for nearly a quarter of its total. – Read the whole story…
Gun Tourism Big In Hawaii
USA Today
Tourists from countries with strict gun control are coming to the U.S. to shoot assault weapons, and Waikiki, Hawaii, is where it’s happening the most, with most of the tourists coming from Japan. Japan has tight gun control laws. It had 19 gun-related homicides last year versus over 8,500 in the United States. – Read the whole story…

27 de Noviembre del 2012 – Miami, FL
En la nueva temporada del MICROTEATRO DE MIAMI se estrena la propuesta teatral mas innovadora y divertida de los últimos tiempos: ATRAPADO EN LAS REDES, una original micro-comedia-musical que conquistará el corazón de los amantes de las redes sociales. La puesta en escena regresa a partir del Jueves 26 de noviembre hasta el 16 de diciembre en el Koubeck Center del Miami Dade College (localizado en la 27 Ave del SW).

ATRAPADO EN LAS REDES cuenta la historia de un músico, poeta y loco de Miami (CHESCO) que logra reencontrar su inspiración musical cuando conoce vía internet a (LIZA) una hermosa y apasionada activista del movimiento del calentamiento global. Después de estar atrapados en las redes sociales por más de un mes tratando de definir una “relación” – ha llegado el momento del gran encuentro personal. ¿Será posible que dos personas puedan enamorarse sin haberse conocido personalmente? ¿Podrá el internet y las redes crear una cercanía virtual que pueda servir de vinculo de contacto para el amor verdadero?

ATRAPADO EN LAS REDES es una experiencia musical única en su clase. Cuenta con las canciones y letras originales deFrancisco Santana – quien también es el protagonista de la historia. Francisco es un joven y talentoso productor de TV, publicista y gran músico venezolano, residente en nuestra ciudad desde hace 20 años. Actualmente se desempeña como creativo para MGM TV Latinoamérica.

La innovadora y emotiva pieza teatral fue co-escrita y dirigida por José R. Pérez – prestigioso creador, escritor y productor de televisión de Miami (creador de grandes éxitos de la TV hispana como Despierta América, Fuera de Serie, Control, El Blablazo y más.)

ATRAPADO EN LAS REDES un otra producción de Iconika Entertainment y A Mind Abroad Productions, los creadores del aclamado éxito teatral NUDOS de la temporada pasada en el MicroTeatro Miami. La producción ejecutiva está a cargo del también creador y productor de TV y legendario productor teatral Miguel Ferro.

ATRAPADO EN LAS REDES se presenta en el horario “Prime-Time” los Jueves, Viernes y Sábados de 8:30pm a 11pm y los Domingos de 6pm a 8pm. Las funciones de todas las obras del MicroTeatro Miami son de 15 minutos de duración y se presentan dos veces por cada hora. Un total de 12 están en cartelera por noche.

Vinos y deliciosas tapas son servidos en cada función cortesía de Diegos Andalucía Tapas para el deleite de todos.

Lugar: Koubeck Center Miami Dade College, 2705 SW y la Calle 3 (entre la Calle 8 y Flager), Miami, Fl 33135
Fecha: 26 de noviembre al 16 de diciembre del 2012-11-26
Horario: Jueves, Viernes y Sábados 8:30pm – 11pm / Domingos 6pm – 8pm
Funciones: 5 funciones por noche / 4 funciones los Domingos
Disponibilidad: 15 personas por función
Costo: $5.00 por cada pieza teatral
Categoría: Comedia musical para toda la familia

Autores: Francisco Santana y José R. Pérez
Director: José R. Pérez
Música Original: Francisco Santana
Protagonista: Francisco Santana
Actriz: Sandra Portillo
Prod. Ejecutivo: Miguel Ferro
Relaciones Publicas: Rita Hernández
Escenografía: Calixto
Director Técnico: Fernando Ferro
Sistemas Técnicos: Roland Hernández

Para más información contactar a:

Rita Hernandez
COO Media Marketing
C: 786 454 7595
7360 s.w. 65 Avenue
South Miami, Florida 33143


MIAMI BEACH, FL – arteaméricas, the premier fair of art from Latin America, will be returning for its tenth consecutive year. Starting on Saturday, March 3rd through Monday, March 5th, 2012, arteaméricas will showcase the latest trends in paintings, sculpture and multimedia from contemporary artists as well as renowned masters at the Miami Beach Convention Center.

Right now, Latin American art is hot. It was the subject of conversation at Art Basel and the satellite fairs. The co-directors of Art Basel Miami Beach mentioned “Latin America” numerous times in an interview for the official magazine of the fair. ARCO, the acclaimed fair in Madrid focused on Latin American art in their ads. At the Venice Biennale, Allora & Calzadilla represented the United States, and the MOMA in New York City has a major exhibit of Diego Rivera’s murals.

”We are very excited to continue showcasing Latin American art, and do so with the support of great Latin American artists and galleries,” says Leslie Pantín, President of arteaméricas. “arteaméricas has been the most respected Latin American art fair since it’s inception. We’re proud of this distinction, and for that reason, we raise our standards every year, create innovative projects and recruit the best galleries out there,” he adds.

The best galleries from all over Latin America, the United States, the Caribbean, Canada and Europe will be participating. The three-day arteaméricas event will feature works by internationally recognized artists and sculptors. Likewise, vanguard contemporary artists will be on hand in order to exhibit their works as the latest in Latin American modern art.

arteaméricas is a place where art collectors and art professionals alike gather among the present trends in paintings, sculptures, and conceptual art multimedia that distinguish the region’s art. In 2011, the fair had more than 50 galleries taking up more than 80 spaces and showcasing more than 300 artists. The artists represented by the galleries hail from every country in the Americas and Spain. This year, the fair organizers are developing a special tribute to Argentina. The country will be showcased through its art, which is of high quality and innovation. The legendary

Maria Lopez Alvarez

MIAMI – January 17, 2012 – Telemundo Media announced today that Maria Lopez Alvarez has been named senior vice president of alternative programming. Alvarez, a 26-year industry veteran from Univision, will report to Alina Falcon, executive vice president, news and alternative programming, effective immediately.

In her new role, Alvarez will oversee day-to-day operations of Telemundo’s alternative and reality programming including current non-scripted productions and specials. She also will supervise new program development.

“Maria’s broad knowledge and extensive experience in programming and production make her a tremendous addition to our team,” said Falcon. “Her expertise as the executive-in-charge of many successful programs and understanding of our audience will be a strong asset as we build on the success of our programming.”

With more than 25 years of experience in television production, Alvarez most recently served as vice president of alternative programming and vertical platforms at the Univision Network prior to joining Telemundo. In this role, she developed and implemented new shows and business plans across all vertical assets of the company, including the television networks Univision, TeleFutura, and Galavisión, as well as Univision Radio, Univision Móvil, and Univision Interactive Media. Notably, Alvarez launched “Nuestra Belleza Latina,” one of the network’s most successful reality competition programs, now in its sixth season.

Previously, she held the title of vice president and director of news/entertainment for Univision Network, a position she held from 2002-2010. In her role, Alvarez built synergies between news and entertainment properties. During this time, she developed and oversaw the network’s daily entertainment news show, “El Gordo y La Flaca,” and its daily news magazine program, “Primer Impacto.” She also launched the weekend and primetime editions of “Primer Impacto.” She led all initiatives in the development of “Jugando al Amor,” Univision’s first dating reality show. In addition, Alvarez oversaw production of the network’s “red carpet” entertainment awards specials.
From 1991-2002, Alvarez was an executive producer for Univision. Alvarez’s career with Univision began in 1983, when she joined the company as associate and line producer for WLTV 23 in Miami, Florida.

Alvarez holds a Bachelor of Arts in Broadcast Journalism from the University of Miami.



Univision Logo

Luis Fernández-Rocha fue designado Vicepresidente Sénior de TeleFutura Carlos Bardasano fue nombrado Vicepresidente de Programación y Produccion Originales de TeleFutura


MIAMI, 17 de enero de 2012 /The Smiley Stone Entertainment Group/ — Univision Communications Inc., la principal empresa de medios de comunicación al servicio de la comunidad hispana en los Estados Unidos, anunció hoy que dos veteranos de los medios hispanos, Luis Fernández-Rocha y Carlos Bardasano, han sido nombrados vicepresidente sénior y vicepresidente de Programación y Produccion Originales, respectivamente, para TeleFutura.

Univision también anunció que TeleFutura ampliará su oferta de programación con la adición de una de las franquicias de mayor éxito de la televisión, “Family Guy”, llevando a esa serie por primera vez a la televisión en español en EE.UU., y de un nuevo talk show que se estrenará en la primavera, conducido por una de las presentadoras más queridas por la audiencia hispana, Charytín.

Fernández-Rocha, quien hasta ahora ocupó el cargo de vicepresidente sénior y director regional de Univision Television Group para el sudeste del país, dirigirá todas las operaciones de la cadena TeleFutura. Se reportará a Luis Fernández, presidente de Entretenimiento y de Univision Studios.

Bardasano, quien anteriormente fue director gerente de la compañía de producción para medios hispanos Kastuera, tendrá a su cargo la programación de entretenimiento de la cadena. Se reportará a Fernández-Rocha. Ambos ejecutivos tendrán su base en Miami.

“Estoy encantado de darles la bienvenida a nuestra creciente cadena TeleFutura a dos de los ejecutivos más talentosos del medio. Tanto Luis como Carlos aportan una amplia experiencia y comprensión de la comunidad hispana en Estados Unidos, lo cual será vital para su liderazgo en la cadena y para el desarrollo continuo de la misma”, dijo Luis Fernández. “Con un historial tan sólido, estoy seguro de que ellos son los ejecutivos ideales para iniciar una nueva era de prominencia en programación para TeleFutura, a partir de los anuncios hechos hoy sobre la expansión de nuestra programación”.

Fernández-Rocha comentó: “Habiendo sido testigo personal de la fortaleza de Univision y del talento de sus empleados, no podría sentirme más honrado de asumir este cargo de liderazgo. Me entusiasma identificar y aprovechar las oportunidades que se irán presentando para TeleFutura a medida que el tamaño y la influencia de la comunidad hispana en Estados Unidos siga aumentando rápidamente”.

“Estoy encantado de regresar a la familia Univision y es un privilegio unirme a TeleFutura para seguir ofreciendo los programas de televisión en español más novedosos y de mayor calidad en los Estados Unidos”, expresó Bardasano. “Esta es una oportunidad extraordinaria de desarrollar, producir y programar el mejor contenido para nuestra comunidad. Estoy ansioso de empezar a trabajar con el talentoso equipo de TeleFutura y brindarle la mejor televisión en español a la creciente audiencia hispana”.

Luis Fernández-Rocha tiene más de 25 años de experiencia en los medios de difusión en español. Fue vicepresidente y gerente general de WLTV 23 y WAMI 69 desde 2002, logrando posicionar a las estaciones como líderes del mercado e impulsando su crecimiento. Inició su carrera en 1986, en Miami, como gerente de tráfico en Zubi Advertising. Tres años después, Fernández-Rocha se incorporó a la emisora afiliada de Spanish Broadcasting System, WCMQ AM/FM Radio. Antes de unirse a Univision en 2002, ocupó varios puestos de creciente responsabilidad en Telemundo, entre ellos gerente de Ventas Locales, gerente general de Ventas, vicepresidente/gerente general para el área de Houston y vicepresidente/gerente general para Miami. A lo largo de su carrera, Fernández-Rocha ha mantenido un sólido compromiso con la comunidad hispana a través de su servicio en varias juntas directivas y comités tales como la Executive Board of Florida Association of Broadcasters (Junta Directiva de la Asociación de Difusores de la Florida), Advisory Board for Belen Jesuit Preparatory School (Junta Asesora del Colegio Jesuita Belén), United Way, y Big Brothers Big Sisters, entre otros.

Carlos Bardasano lleva más de una década trabajando en los medios de comunicación. Su puesto más reciente fue el de director gerente en la compañía productora para medios en español,  Kastuera. Previamente, Bardasano fue vicepresidente ejecutivo de Entretenimiento de Telemundo. Antes de incorporarse a Telemundo, Bardasano ejerció el cargo de presidente de Desarrollo de Programación para las cadenas de Univision, donde desarrolló programas pilotos y coproducciones para las cadenas de la empresa. Anteriormente fue vicepresidente de programación de Telemundo. Bardasano comenzó su carrera en la televisión en Universal Studios en Los Angeles, donde trabajó en comedias de horario estelar de la cadena NBC. Luego ocupó puestos ejecutivos en el área de programación en Paramount Pictures y  Columbia Tristar International Television.

“Family Guy” sigue las graciosísimas aventuras de un simpático, pero ignorante, papá llamado Peter Griffin y su extraña familia de clase media, residentes de Quahog, Rhode Island, al nordeste de Estados Unidos: su esposa Lois, hija Meg, hijo Chris, bebé Stewie y perro Brian. En esta serie animada, que cuenta con las voces de los talentosos actores  Seth MacFarlane, Alex Borstein, Seth Green y Mila Kunis, es una producción de 20th Century Fox Television, distribuida por Twentieth Television. Seth MacFarlane es el creador/productor ejecutivo. Mark Hentemann y Steve Callaghan son productores ejecutivos/gerentes del programa, y Chris Sheridan, Danny Smith, Alec Sulkin y Wellesley Wild son productores ejecutivos.