by David Goetzl
This is not a new thesis. Credit would be given, but there is no memory of who promulgated it. So, so-and-so, hopefully will simply appreciate the appreciation here. The thought: how lucky Twitter is to profit from free content. Think about it. Twitter is essentially betting much of its future on serving as a hub for conversation about TV. …Read the whole story

 

by Mark Walsh
Video ads are coming to Facebook. The social network plans to ask up to $2.5 million a spot for a daylong run of TV-style ads that play automatically in users’ news feeds. Nielsen findings show Facebook has reach comparable to or higher than that of the four TV broadcast networks during the day. …Read the whole story
RETAIL
by Sarah Mahoney
As seismic healthcare and demographic changes swirl through the U.S., drug retailers are looking to get a bigger share of spending, with both RiteAid and Walgreens announcing major marketing initiatives. …Read the whole story
by David Goetzl
As Time Warner Cable and CBS continue to extend deadlines that could lead to lengthy station blackouts in large markets, darkness continues for stations owned by Journal Communications on TWC systems. Since July 25, affiliates in Milwaukee, Omaha and Green Bay have been off the air in homes served by the cable operator as a payment dispute ensues. …Read the whole story
by Wayne Friedman
Crown Media’s Hallmark Channel and Hallmark Movie Channel advertising revenue grew at a low single-digit percentage in the second quarter. Advertising sales for the two cable TV networks was up 3% to $67.6 million. …Read the whole story
by David Goetzl
The National Association of Broadcasters reacted angrily Tuesday to a trade group’s assertion that only 7% of U.S. TV homes get their signals solely via an antenna. The NAB cited research showing the figure is closer to 20%. …Read the whole story
SEARCH
by Laurie Sullivan
Attempting to solve one of marketing’s biggest dilemmas, Datorama has closed a $3 million Series A funding round. The investment, led by Cedar Fund and supported by Eric Schmidt’s investment firm Innovation Endeavors, will support advancements in cross-channel marketing. …Read the whole story
by Erik Sass
Martha Stewart Living Omnimedia reported that revenues fell 11.9% from $47.9 million in the second quarter of 2012 to $42.2 million in the second quarter of 2013, as an increase in merchandising revenues was offset by decreases in publishing and broadcasting. …Read the whole story
by Wayne Friedman
With its big NBA post-season package of games coming in the summertime period, ABC ranks first in all key viewing categories so far this summer period. CBS is leading in total viewers — nearly 5.4 million. …Read the whole story

 

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Instagram Adding Video?
Tech Crunch
Later this week, Facebook will reportedly add a video feature to Instagram. “On June 20, a source says Facebook will unveil that Instagram … will begin to let people also take and share short videos,” TechCrunch reports. “Call it the Vine effect,” it adds, referring to Twitter’s popular video-snippet-sharing service.

Read the whole story…

Microsoft Bowing Windows 8 Ad Format
Ad Age
Microsoft today is expected to debut new native ad formats for Windows 8 “The new ads … will revisit what a banner can be on Windows 8 devices, whether they’re desktop computers, tablets or mobile phones,” AdAge reports. The ads were apparently developed with the help of brands and agencies, including All Saints, Dell, Universal McCann and VML.

Read the whole story…

Yahoo Could Pay $50M For Qwiki
All Things D
With no end in sight to its shopping spree, Yahoo is reportedly close to dropping as much as $50 million on app maker Qwiki. Born as a multimedia search offering, Qwiki has recently gained traction with an iPhone app that lets users turn their photos, music and videos into short movies. “We want to be the first real storytelling app,” Qwiki CEO Doug Imbruce told AllThingsD in February.

Read the whole story…

Digg Preps RSS Aggregation Service
Engadget
Remember Digg? The social news pioneer, which was acquired by Betaworks last year for a half million dollars, is preparing to launch a very Google Reader-like service. Opportunistically, “It looks like it’ll arrive just ahead of the final days of Google’s RSS aggregation service,” Engadget reports. “The service, which uses the same API as Reader, is planning a public beta starting on June 26th.”

Read the whole story…

Samsung One-Ups Apple With Jay-Z Promo
The Wall Street Journal
What’s one way for Samsung to steal cool points from Apple? Feature Jay-Z in an ad, and then give away 1 million copies of the rapper’s next album 72 hours ahead of its official release date on July 4. “The users are to receive the music through an app they’ll receive later this month,” The Wall Street Journal’s Speakeasy blog reports. “Samsung paid $5 apiece for the albums,” it writes, citing a source.

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by Steve Smith
Flipboard issued its 2.0 version release yesterday with an eye toward empowering users as editors. With the new release, the app is now engaging users more directly in the process of making new content. With the touch of a button, the reader can now tag specific articles and build magazines that can be made public for others to see or kept private for their own later use. …Read the whole story
Facebook on Wednesday rolled out enhanced targeting features for its mobile app install ads that allow developers to reach specific versions of Android and iOS, as well as devices with WiFi-only connections. …Read the whole story
by Gavin O’Malley
Twitter is estimated to increase ad spending this year and next — taking in $582.8 million in global ad revenue this year and nearly $1 billion next year. Twitter is benefiting from the “native” nature of its mobile ad products, integrating its mobile ads with its core user experience. …Read the whole story
by Laurie Sullivan
Covario released findings Wednesday showing that its clients — the majority related to electronics and retail — spent 33% more on paid-search campaigns in Q1 2013 compared with the year-ago quarter. The Americas, driven by the U.S. and Canada, saw spending rise 29% year-on-year. …Read the whole story
In a preliminary victory for Google, a federal judge on Tuesday dismissed a host of privacy-related claims by a group of Android users who allege that the company wrongly transmitted their geolocation data and other personal information to app developers. …Read the whole story
by Mark Walsh
Mobile marketing firm Velti on Wednesday announced the launch of a new mobile ad network called Velti Media as it seeks to expand its revenue base and build its U.S. market presence. The new third-party ad network is meant to build off those businesses while adding an additional revenue stream for Velti. …Read the whole story

 

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by Erik Sass
Facebook‘s massive popularity is due at least in part to its psychological impact on users, including beneficial effects like bolstering feelings of confidence and self-worth, according to a new study by researchers at the University of Wisconsin and Cornell University. …Read the whole story

 

BEVERAGES
by Karlene Lukovitz
Bizzie Gold is the founder of BUTI Fitness – routines that combine yoga, tribal dance and plyometrics. The BUTI workout videos created for Good Earth incorporate new moves named for the new flavors, Cocoa Tango and Sweetly Twisted. …Read the whole story

 

Around the Net
by Laurie Sullivan
I’m beginning to wonder whether Google’s idea to integrate social signals into search query rankings will backfire. Search term analysis has always allowed brands to better understand the topics with greatest interest to site … …More
by Dale Cooke
In the pharmaceutical industry, we have become accustomed to a discussion about adopting “risky” communications channels such as social media. These discussions overlook one thing: There are no risky media. …More
SEARCH
by Laurie Sullivan
Sometimes trends don’t ultimately amount to much, but keeping one eye on the future helps marketers support paid-search campaigns and optimization strategies on engines and Web sites. A list published Monday provides insight into some … …More
by Ryan DeShazer
You can call it business diversification. You can call it being prudent. Whatever you call it, Facebook’s announced acquisition of the Atlas digital advertising platform last week marked a very peculiar day in the history … …More
Are teens spending less time on Facebook? Likely. Ultimately, the problem with being the latest shiny toy in techland is that eventually a shinier toy comes along. That, in a nutshell, is the dark cloud looming … …More
Recent Most Read Stories

 

social-media-servicesGoogle Nixes Bricks And Mortar
EWeek
Andy Rubin, Google’s Android chief, says recent reports that Google retail stores are in the works are unfounded. There had been buzz about Google getting into retail in major cities, but the chief of Google’s Android ecosystem said no to reporters at the Mobile World Congress event in Barcelona, Spain. – Read the whole story…
Emirates Emblematic Of Middle East Sports Sponsorships
AME Info
Emirates Airline’s recent $180 million deal with Formula One is one example of how GCC (Gulf Cooperation Council) companies are inking big sports deals for brand building. As a new global partner of Formula One, the Dubai-based carrier will have a branding presence at 15 races on the 2013 FIA Formula One World Championship calendar across the globe. – Read the whole story…
How Twitter And Facebook Focus On Marketers
Brand Channel
Following Twitter’s launch of its advertising API (application programming interface) where marketers can manage Twitter from their own apps, none other than Sir Martin Sorrell said Twitter’s for PR. “If you look at the Olympics in London, the big winner was Twitter. It wasn’t Facebook. It wasn’t even Google.” – Read the whole story…
PayPal Co-Founder Launches Affirm
All Things D
High-profile Silicon Valley entrepreneur Max Levchin is launching a new mobile payments startup called Affirm. It’s the first project emerging from Levchin’s San Francisco tech incubator Hard, Valuable, Fun (HVF), which he started after selling his last company – Slide – to Google and then eventually leaving the search giant. Previous to that, Levchin and investor Peter Thiel had sold PayPal to eBay. – Read the whole story…
L’Oreal Brand Site Goes Ecommerce
Digiday
L’Oreal Paris is the latest brand to try responsive design, a way to make web sites scalable to different devices. The new LOrealParisUSA.com is meant to give users an experience based his or her preferences. According to L’Oreal Paris, the idea is that the experience will adapt to users’ needs based on how, when and why they’re accessing the site. L’Oreal and others are using data to customize their messaging and Web content on the fly. – Read the whole story…
Rolls-Royce Teases New Wraith
Detroit Bureau
With the introduction of its most powerful model ever little more than a week away, Rolls Royce is offering another teaser image of the Wraith that reveals the coupe’s fastback shape. The car shares its platform with the Ghost. The company says the Wraith will be “the most dynamic, powerful and beautiful Rolls-Royce in the company’s history.” – Read the whole story…

by Erik Sass
The Oscars were big on social media, but not as big as the Super Bowl, according to Twitter, which released figures comparing the two televised mega-events: the movie awards broadcast garnered a total of 8.98 million tweets over the course of the evening, including both the endless, mindless “red carpet” portion of the evening and the awards themselves. That compares to a total of 24 million tweets for the Super Bowl. …Read the whole story

 

by Laurie Sullivan
The social landscape will become “radically” different within two years as a result of consolidation and new entrants in the market. Acquisitions will help companies like Adobe, Lithium Technologies and Salesforce acquire the missing pieces that link the social supply chain. …Read the whole story
RESTAURANTS
by Karlene Lukovitz
The new, integrated brand advertising campaign, from new AOR Skiver Advertising, is themed “Step Into Awesome.” It seeks to showcase recent innovations such as expanded menu choices and the remodeled restaurants’ “more contemporary, comfortable” surroundings. …Read the whole story

 

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MIAMI – FEBRUARY 22, 2013 – The longest running Latin music awards show in the U.S., the 25th anniversary edition of the “Premio Lo Nuestro” Latin Music Awards on Thursday, February 21, gathered a glamorous array of entertainers, while 11.6 million viewers tuned in to all or part of the live three-hour broadcast on the Univision Network. For the fourth consecutive year, the awards show helped position Univision as the No. 2 broadcast network among Adults 18-34, beating ABC, CBS and NBC. In fact, the awards show delivered more Adult 18-34 viewers than the entire original line-ups on ABC (“Zero Hour,” “Grey’s Anatomy” and “Scandal”), as well as the first-run episodes of CBS’ “Two and a Half Men,” “Person of Interest” and “Elementary,” and NBC’s “Community,” “Parks and Recreation” and “1600 Penn.”

Additionally, Univision ranked as the No. 3 broadcast network for the night among Adults 18-49 for the second consecutive year, beating ABC and NBC. Last night’s broadcast of “Premio Lo Nuestro” also marked the twenty-second consecutive night since the start of the February 2013 Sweep that Univision finished ahead of NBC with Adult 18-49 viewers, averaging two times its Adult 18-49 audience.
The broadcast of “Premio Lo Nuestro” from 8 p.m. to 11 p.m. delivered an average audience of 6.4 million Total Viewers 2+, 3.5 million Adults 18-49 and 1.7 million Adults 18-34, marking Univision’s highest-rated night in the current season. With year-over-year audience increases among Total Viewers 2+ (+13%) and Adults 18-49 (+11%), last night’s broadcast of “Premio Lo Nuestro” delivered its highest audience in the history of the awards show since 2009.

Read more: http://corporate.univision.com/2013/press/25th-anniversary-edition-of-premio-lo-nuestro-reaches-11-6-million-viewers-and-makes-univision-no-2-network-for-the-night-among-adults-18-34-for-fourth-consecutive-year/#ixzz2LlYL9Apn
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