Social Media Makes It Harder to Move On When Relationships End

by Erik Sass
Whether you are dumped or the dumper, most people will readily agree that it’s difficult to move on from a failed relationship. It turns out we may be making it even harder on ourselves with social media, which has a way of constantly shoving painful reminders in your face in the form of photos, messages and the like. And for those inclined to wallow — and I think we’ve all probably been there at one time or another — social media is a virtual treasure trove of mementos suitable for morose, unshowered contemplation. …Read the whole story
retail
by Sarah Mahoney
In a move designed to make the retail world sit up and take notice, Target is inviting shoppers to come to Cartwheel, a partnership with Facebook that it hopes will finally find a way to effectively combine retail, mobile and social media. The site is now in beta, and the Minneapolis-based chain says it will roll out shortly, “starting with a select group of REDcard holders.” …Read the whole story
Home Depot is ramping up spending on mobile video, increasing its investment fourfold from last year as well as expanding advertising to digital audio sites such as Pandora. About a third of Home Depot’s traffic last year came through mobile; the company is making an effort to place an equal emphasis on both the mobile Web and apps. …Read the whole story
by Wayne Friedman
Which media does better with social media? Seems everyone can claim some victory — with TV believing it grabs more benefits. Local broadcast TV viewers are 85% more likely to post photos and videos than users of all media — this is compared to radio, newspapers, broadcast and cable television. …Read the whole story
A Web user has sued Facebook for allegedly sending her an SMS message suggesting that she send “friend” requests to other users. An Illinois resident claims the social network violated the Telephone Consumer Protection Act by sending her cell phone an unwanted ad. …Read the whole story

Mobile Marketing Daily: Playboy Dresses For iPhone; Phablets A Phad?; Retail Expects M-Surge

by Steve Smith
Playboy’s new iPhone app may not have the requisite nude body parts, but it has a lot of cheesecake, gadgets — and the smoothness of a slippery lothario. …Read the whole story

 

Focus on medium-sized smartphones and full-sized tablets and forget about “phablets.” While small phones account for 16% of devices overall, they make up only 7% of active users and 4% of app sessions. …Read the whole story
by Steve Smith
Retailers say they will be focusing on their mobile app strategy this year, hoping to increase the personalization experience as well as the analytics that these apps deliver back. …Read the whole story
by Erik Sass
Mobile advertising technology company 4Info is launching a new mobile ad-targeting product, AdHavenBullseye, that allows advertisers to target consumers and measure effectiveness more precisely, including calculating in-store sales lift from mobile ads. …Read the whole story
by Tyler Loechner
RTM Daily wrote back in February that the Google AdWords update could shake up mobile RTB. Internet marketing services provider Irep recently announced the “Smartphone Bidding Optimization Support Tool,” a tool designed to make that transition as smooth as possible. Google’s update, called Enhanced Campaigns, combines paid search ads on mobile and desktop. It will force more advertisers to mobile by the end of summer, and Irep fears that digital advertisers could end up lost in translation. …Read the whole story

 

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Mobile Marketing Daily: Flipboard Readers Now Editors; Facebook Enhances App Ads

by Steve Smith
Flipboard issued its 2.0 version release yesterday with an eye toward empowering users as editors. With the new release, the app is now engaging users more directly in the process of making new content. With the touch of a button, the reader can now tag specific articles and build magazines that can be made public for others to see or kept private for their own later use. …Read the whole story
Facebook on Wednesday rolled out enhanced targeting features for its mobile app install ads that allow developers to reach specific versions of Android and iOS, as well as devices with WiFi-only connections. …Read the whole story
by Gavin O’Malley
Twitter is estimated to increase ad spending this year and next — taking in $582.8 million in global ad revenue this year and nearly $1 billion next year. Twitter is benefiting from the “native” nature of its mobile ad products, integrating its mobile ads with its core user experience. …Read the whole story
by Laurie Sullivan
Covario released findings Wednesday showing that its clients — the majority related to electronics and retail — spent 33% more on paid-search campaigns in Q1 2013 compared with the year-ago quarter. The Americas, driven by the U.S. and Canada, saw spending rise 29% year-on-year. …Read the whole story
In a preliminary victory for Google, a federal judge on Tuesday dismissed a host of privacy-related claims by a group of Android users who allege that the company wrongly transmitted their geolocation data and other personal information to app developers. …Read the whole story
by Mark Walsh
Mobile marketing firm Velti on Wednesday announced the launch of a new mobile ad network called Velti Media as it seeks to expand its revenue base and build its U.S. market presence. The new third-party ad network is meant to build off those businesses while adding an additional revenue stream for Velti. …Read the whole story

 

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Online Media Daily

by Joe Mandese
In what is likely the most accurate accounting ever of the U.S. media-buying marketplace, a new, more realistic and somewhat surprising picture of ad spending is beginning to emerge. The data, the first ever to be released publicly from a system that taps directly into the data processing systems of Madison Avenue‘s major agency holding companies, is shedding light on real market behavior, including a dramatic slowdown in the expansion of online’s premium display advertising marketplace, and a corresponding upsurge in so-called “secondary” display media-buying channels such as ad networks and exchanges. …Read the whole story >>
by Laurie Sullivan
Facebook’s heavy-footed entrance into the advertising space after agreeing to acquire Atlas from Microsoft has caused confusion about its intentions and future in ad serving. But Microsoft’s focus remains on a mix of search and display ads to support brands. …Read the whole story >>
Two pay-per-click marketers have asked a federal appellate court to allow them to proceed with a class-action lawsuit against the social networking service. The companies claim Facebook violated its contract with pay-per-click marketers by charging them for invalid clicks. …Read the whole story >>
Independent app developers have a harder time breaking through because of the proliferation of device types that require deep pockets to support widely. This fragmentation has made it harder for smaller developers to compete. …Read the whole story >>
by Mark Walsh
Facebook is continuing to add small- and medium-sized businesses at a strong clip this year. The social network now has a total of 15 million Pages run by businesses and brands globally, up from 13 million at the end of 2012. Local businesses are playing a key part in Pages growth. …Read the whole story >>
by Gavin O’Malley
Forget influencers, social sharers, or brand obsessives. News organizations desperate to court online readers should focus their energies on “reward-seekers.” …Read the whole story >>
by Wayne Friedman
Looking to finally broaden the way advertisers get TV viewer guarantees, three Disney-ABC networks have adopted a new system. It uses Nielsen’s Online Campaign Ratings and traditional C3 rating measurement, delivering a single audience guarantee across TV, computers, tablets, or phones. …Read the whole story >>

Online Media Daily

by Laurie Sullivan
Ad agencies initially focusing on smartphones are transitioning mobile content to desktop computers. Consumers moving to the Microsoft Windows 8 operating system and touchscreens will prompt the change. …Read the whole story >>
Facebook will begin allowing marketers to work with third-party data providers to better target ads through its Custom Audiences tool. The social network will allow marketers to partner with Datalogix, Epsilon, Acxiom and BlueKai to run Custom Audiences ads. …Read the whole story >>
by Mark Walsh
The cost to acquire app users fell 7% in January, as the number of downloads increased. The dip in marketing costs reflects a typical post-holiday softening of the ad market, coupled with increased inventory from the surge in new smartphones and tablets. …Read the whole story >>
by Wendy Davis
Clipping-service Meltwater’s “parasitical behavior” poses a threat to news organizations, the New York Times Co. says in new court papers. The NYT and other news organizations make that argument in a friend-of-the-court brief backing The Associated Press in its copyright lawsuit …Read the whole story >>
by Mark Walsh
When it comes to using Wi-Fi-enabled mobile devices in stores, women outpace men in seven of nine activities tracked, including looking for in-store deals, communicating with friends, finding other product options and social-media posting. …Read the whole story >>
by Gavin O’Malley
Deals, discounts, and exclusive content are not nearly as important to social media consumers as the inherent loyalty they feel for certain brands. In fourth-quarter 2012, 60.7% of mobile users said they followed brands on Twitter in a show of natural support, compared to 51.9% who did so simply to receive sales or deals. …Read the whole story >>
by Laurie Sullivan
Big data is great — but what if it’s wrong? A shift toward too much automation in programmatic buying prompted Casale Media to re-ink its agreement with IgnitionOne to maintain a more personal touch with publisher relationships and monitor the data more closely. …Read the whole story >>

Twitter Ads API in Real-Time, Is This The Marketer’s Dream?

by Tyler Loechner
Twitter this week announced its Twitter Ads API, which opens the door for advertising to expand on the social media site. In addition, Twitter hopes the Ads API will push their annual revenue from 9 figures to 10, according to Brian Wieser, CFA, senior research analyst, Pivotal Research Group. Everything on Twitter happens in real-time, but marketers have been unable to take full advantage of the millions of “Tweeters” quite yet. The lack of an API has not been solely responsible for this, but Wieser believes Twitter will now be able to offer similar ad campaign management to Facebook, which … …Read the whole story
by Tyler Loechner
Martini Media has promoted Thomas O’Regan to president and CRO as the company continues its shift from premium to programmatic. Martini Media saw rapid growth in 2012, and O’Regan’s promotion is meant to foster further growth in 2013 in the RTB space. “Tom will play an integral role in our dynamic growth phase as we move from premium sales to more programmatic revenue,” stated Skip Brand, founder and CEO of Martini Media. …Read the whole story
Since formally launching in September, Facebook Exchange, the real-time bidding platform has attracted 1,300 advertisers and is now processing over 1 billion impressions per day. …Read the whole story
by Joe Mandese
Paul Danckaert has joined Washington, DC-based agencyQ as CTO. He was CTO and principal analyst at IR Technologies. …Read the whole story
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