Affluents’ Lifestyles Are Technology-enabled And Media-infused
Media Post

Affluents’ Lifestyles Are Technology-enabled And Media-infused

Affluent lifestyles today are technology-enabled and media-infused. In recent years, their ownership of mobile devices went from niche to mainstream with unprecedented speed, and their overall use of digital media continues to rise. At the same time, Affluent use of traditional media such as television and print are down only modestly, resulting in an overall … Continue reading

Media Post

Mobile Marketing Daily: Playboy Dresses For iPhone; Phablets A Phad?; Retail Expects M-Surge

Playboy Puts Its Clothes On For Apple’s iPhone by Steve Smith Playboy’s new iPhone app may not have the requisite nude body parts, but it has a lot of cheesecake, gadgets — and the smoothness of a slippery lothario. …Read the whole story   Sizing Up Mobile Use By Form Factor by Mark Walsh Focus … Continue reading

Media Post / News

Mobile Marketing Daily: Flipboard Readers Now Editors; Facebook Enhances App Ads

More Branded Content Opportunities In Flipboard’s App Upgrade by Steve Smith Flipboard issued its 2.0 version release yesterday with an eye toward empowering users as editors. With the new release, the app is now engaging users more directly in the process of making new content. With the touch of a button, the reader can now … Continue reading

Media Post

Facebook Is Form of Self-Affirmation

Facebook Is Form of Self-Affirmation by Erik Sass Facebook‘s massive popularity is due at least in part to its psychological impact on users, including beneficial effects like bolstering feelings of confidence and self-worth, according to a new study by researchers at the University of Wisconsin and Cornell University. …Read the whole story   BEVERAGES Good … Continue reading

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Google Still Shut Out of Facebook’s Ad Exchange; Nickelodeon Targets ‘Post-Millennials’ in Upfront

Facebook’s Ad Exchange Gives AOL Access, But Google Still Shut Out. AOL Joins Mediamath, Turn, AppNexus, Rocketfuel and Others. It appears Facebook is opening up its exchange inventory to everyone but Google. Full Article Nickelodeon Targets ‘Post-Millennials’ in Upfront. Children’s Net Moves Beyond TV, Rolls Out App Along With New Shows. Nickelodeon is looking to serve children born after 2005, … Continue reading