by P.J. Bednarski
If I bought the items in every commercial friends shared with me, I’d have several sports cars, many cases of Dos Equis and a washer-dryer that could be used by smart polar bears. But I don’t. Now, however Unruly Media has released data that shows commercials for Samsung and Nokia phones are shared far more than commercials for Apple’s iPhone.Does that mean anything? Unruly thinks so. …Read the whole story

 

by Tyler Loechner
IHS, a research partner of IAB Europe, conducted a study commissioned by SpotXchange and concluded that the European programmatic video market will grow an average of 77.1% per year through 2017. The report expects the market to reach EUR626.5 million ($822 mil.) in the five biggest European markets: The UK, France, Germany, Spain, and Italy. IHS forecasts that by 2017, one-third of all European online video advertising revenue will be generated via programmatic sales. In 2012, 4.6% of the online video ad revenue came from programmatic sales. …Read the whole story
by Tyler Loechner
When it comes to mobile video ads being consumed during primetime, the tablet beats the phone. Over 25% of a day’s total video ad views on tablets occur between 8 p.m. and midnight. The data comes from a new TubeMogul report, which looks at pre-roll mobile video ads bought programmatically during the second quarter of 2013. From about 6 p.m. until midnight, users are more engaged with their tablets than their smartphones, according to one of TubeMogul’s charts (seen below). Android tablets are used more between about 7 p.m. and 9 p.m., while iPad … …Read the whole story
by Tyler Loechner
The August 2013 M&A and Investment Summary from Petsky Prunier revealed Marketing Technology as the most active segment in terms of transactions. It was also the segment with the highest reported value of transactions. Marketing Technology companies accounted for 77 of the 384 deals announced in August for a reported value of $1.4 billion. Additionally, Marketing Technology led in VC/Growth Capital Investors. Of 195 VC/Growth Capital Investor deals announced in August, 49 of them were in Marketing Technology, totaling a reported $458 million. …Read the whole story
by Wayne Friedman
What retail and other locations TV viewers actually go to shop — by network, by TV show? Fox viewers, for example, were 10% more likely to visit a movie theater than the average U.S. consumer. ABC viewers were next, 8% better, followed by CBS, 6% and NBC 3%. …Read the whole story
by Karl Greenberg
Tide is bringing the Marcus and Carmen characters from the popular 2013 Super Bowl “Miracle Stain” spot to tonight’s NFL Kickoff game pitting the Ravens against the Broncos. …Read the whole story

 

Around the Net
The Guardian
The Guardian today posted an article exploring how “bogus inventory,” user experience, and programmatic trading are impacting online video advertising, using the AOL/Adapt.tv deal as an example. The issue of inventory quality has already been raised, but the article points out that “programmatic trading looks to be the future, not just for online video but for most media. Eventually, most of what we watch will be delivered via the internet, so it’s conceivable that online video tech outfits like Adapt.tv will one day be facilitating trading for TV,” the article says. …Read the whole story
Belgian newspaper Het Nieuwsblad launched on the tablet yesterday (2 September), allowing digital subscribers to read a tablet-optimised version of its print edition. The national tabloid already has around 15,000 readers of the desktop PDF version of the newspaper, according to digital manager Patrick Salin, but the tablet version is intended to imitate the physical newspaper as closely as possible. …Read the whole story
Web Pro News
Bing this week is rolling a new video search feature, include navigational improvements, video overlays, pop-out previews, bigger thumbnails and new filters. “With the video overlay, users can move to different videos from the carousel at the bottom of the light box,” WebProNews writes. “There’s also a related searches list on the right … The source and number of views are displayed under the videos.” …Read the whole story

 

 

by Laurie Sullivan
What if an automated system on a brand’s Web site noticed visitors had poor video playback when renting a movie and automatically generated an apology letter — which in turn triggered a refund for the rental? Amazon does it. …Read the whole story
by Mark Walsh
Digital disruption of the media landscape will continue to drive M&A, partnerships and joint ventures this year. The communications industry will see continued consolidation this year as a result of growing demand for bandwidth supporting content consumption, social networking and location-based services. …Read the whole story
beverages
by Karlene Lukovitz
William Levy, a star among Spanish-speaking audiences worldwide through soap operas, reality TV and other work, has also gained visibility with the English-speaking audience through “Dancing With the Stars” and a Jennifer Lopez music video. …Read the whole story

 

Around the Net
CMSWire
Most online marketers in 2013 are evenly splitting their digital spending between brand and direct response advertising – even though there’s still a lack of consistency in effectively measuring ROI across platforms, per a new survey report by Vizu, a Nielsen company. The 2013 Online Advertising Performance Outlook report found that brand ad spending is expected to grow more quickly than direct response advertising. …Read the whole story
BusinessWeek.com
For many of the more than 1 million creators who have signed up for YouTube’s ad-revenue sharing program since its launch, the payout has been disappointing. The surge in new content makes it harder for any one content channel on the site to get noticed. Even worse for creators: Rates that advertisers pay to be on popular videos have fallen, according to TubeMogul. …Read the whole story
Econsultancy.comAshley Friedlein CEO & Co-Founder Econsultancy
Ashley Friedlein, CEO and co-founder of Econsultancy invites visitors to the Website to send feedback to the company’s 12-point vision of the component parts of the new marketing landscape. “So what if we were to reconstitute marketing as it is today with digital and classic fully fused? What would that look like?” Feidlein asks. …Read the whole story
Fiercetelecom.com
A group of more than 20 online video creators, artists, actors, and consumer advocates have asked lawmakers to consider choosing a new FCC chairman who can deal with the usage caps that telcos and cable operators have placed on their broadband users.   …Read the whole story
Brand-e.biz
Oxfam has launched its crowdsourced Coldplay video featuring the band’s acoustic version of the track “In My Place” with footage and images submitted by consumers from 55 countries to raise awareness of land grabbing practices. The film shows people moving something favorite, personal or familiar from their home to somewhere it doesn’t belong. …Read the whole story

 

by Joe Mandese
Nielsen began informing clients this week that it has officially decided to change the way it defines television to include non-traditional sources of TV viewing such as Internet-connected devices in its TV ratings sample households, and will make those changes effective with the start of the 2013-14 television season in September. The two most significant implications of those changes are that Nielsen will begin including Internet-only TV households in its sample, and will also start measuring viewing on Internet-connected TVs in its existing sample households. …Read the whole story
by Wendy Davis
The video-sharing service YouTube argues in new court papers that it has a free-speech right to continue to display the controversial “Innocence of Muslims” clip. …Read the whole story
by Laurie Sullivan
Google released a feature combining search advertising on AdWords with coupons and discount offers. Originally in beta, marketers expect a full rollout by the end of the month …Read the whole story
by Wayne Friedman
Charter Communications fourth-quarter revenues climbed, due to its video, Internet, commercial and advertising businesses. But like most cable operators, it lost customers; cable was down 4%. …Read the whole story