Media Post

Mobile Marketing Daily: Playboy Dresses For iPhone; Phablets A Phad?; Retail Expects M-Surge

Playboy Puts Its Clothes On For Apple’s iPhone by Steve Smith Playboy’s new iPhone app may not have the requisite nude body parts, but it has a lot of cheesecake, gadgets — and the smoothness of a slippery lothario. …Read the whole story   Sizing Up Mobile Use By Form Factor by Mark Walsh Focus … Continue reading

Media Post / News

Mobile Marketing Daily: Flipboard Readers Now Editors; Facebook Enhances App Ads

More Branded Content Opportunities In Flipboard’s App Upgrade by Steve Smith Flipboard issued its 2.0 version release yesterday with an eye toward empowering users as editors. With the new release, the app is now engaging users more directly in the process of making new content. With the touch of a button, the reader can now … Continue reading

Media Post

Can You See Me Now? Companies Ranking Highest In Search Visibility

by Laurie Sullivan Amazon, Zappos and Best Buy Web sites have become the most visible retailers in paid-search campaigns and the most likely to be seen in organic search results, according to a recent study. Ask.com takes the top position for paid search overall. …Read the whole story Taco Bell Uses Digitas’ Real-Time Marketing Strategy … Continue reading

Media Post

Media Daily News

Invidi Strikes Comcast Deal To Extend Addressable TV To 60 Million by Steve McClellan NEW ORLEANS — Addressable TV company Invidi has just struck a deal to deploy its system in Comcast Cable households around the country. Confirming the news during a 4As Conference session, Invidi Executive Vice President Michael Kubin said the company’s addressable … Continue reading