by Wendy Davis
Privacy compliance company Evidon has released a free iTunes app that allows Apple users to opt out of behavioral targeting by mobile ad networks. Users who download the app, dubbed Ad Control, can opt out of behavioral targeting by two networks: Jumptap and Tapad. …Read the whole story >>
by Steve Smith
One of the largest ad tech platforms for real-time bidding on the Web expands onto mobile this week. AppNexus says this move will bring thousands more buyers into the market. …Read the whole story >>
by Mark Walsh
Facebook on Tuesday formally rolled out ad targeting based on users’ online purchasing histories and location. The new self-serve option will allow marketers to target ads across some 500 specific audience categories from children’s cereal buyers to likely economy car buyers, matched to people who fit those profiles on Facebook. …Read the whole story >>
by Wayne Friedman
Television station-centric LIN Media has made its second digital marketing acquisition in a week. The Providence, R.I.-based TV group has bought a majority stake in Dedicated Media, a digital advertising buying and optimization firm that looks to maximize efforts of advertising clients campaigns. …Read the whole story >>
by Gavin O’Malley
Social advertising revenues are forecast to reach $11 billion by 2017. If accurate, that would represent a compound annual growth rate of 18.6% from $4.7 billion in 2012. New ad products with driving social ad revenues. …Read the whole story >>
by Laurie Sullivan
Epson Moverio, an established hardware and software company, wants to build out its Android app network with support from developers, as well as ad agencies Omnicom, WPP Group, Publicis, Havas, and Dentsu. It’s got its eye on see-through, wearable 3D display glasses. …Read the whole story >>
by Laurie Sullivan
Differences and similarities in the way that U.K. and U.S. consumers use mobile devices vary based on lifestyle. While both cite the ability to compare prices and read reviews as top mobile research activities, 62% of U.K. consumers using mobile search are more likely to use their devices at home, compared with 52% in the U.S. …Read the whole story >>
by Mark Walsh
The popularity of combined print and digital subscriptions, fueled by the rise of tablets and smartphones, is one factor helping to stabilize overall magazine circulation in the second half of 2012. Adobe has been among the companies behind the surge of digital editions in the last two years. …Read the whole story >>
by Erik Sass
Tablet computers are replacing desktop and notebook PCs in terms of functionality and usage. A large majority of tablet owners — 84% — said they now feel comfortable using their tablet for tasks that they previously performed on their laptop or desktop, including tasks involving sensitive financial information. …Read the whole story >>

 

by Steve McClellan
GroupM has created a new unit designed to help beef up the operation’s multicultural offering. It will be led by Gonzalo Del Fa, currently managing director of MEC Bravo, the Hispanic specialist unit at GroupM media shop MEC. …Read the whole story
by Wayne Friedman
By many measures, the mergers and acquisitions of media and marketing companies have slowed down for the start of 2013. The first quarter of 2013 witnessed a 30% slowdown to $8.2 billion from $11.2 billion in the first quarter of 2012. The value of deals was down nearly 70% from $25.6 billion in the fourth quarter of 2012. …Read the whole story
by Wayne Friedman
Television station-centric LIN Media has made its second digital marketing acquisition in a week. The Providence, R.I.-based TV group has bought a majority stake in Dedicated Media, a digital advertising buying and optimization firm that looks to maximize efforts of advertising clients campaigns. …Read the whole story
by David Goetzl
Gobal ad spending increased 3.2% to $557 billion last year, propelled by a robust third quarter, which included the Olympics. The quarter’s 4.3% bump outpaced the 2.5% increase in the final three months, thanks to the holiday season. Increases are projected for 2014 and the Winter Olympics. …Read the whole story
by Erik Sass
TargetSpot has added Xbox Music to the list of affiliates for its digital audio advertising network, the company just announced. The partnership gives TargetSpot advertisers access to streaming audio inventory delivered via Microsoft Xbox consoles as well as Windows 8 and Windows RT tablet computers and PCs, and Windows Phone 8 mobile devices. …Read the whole story
by Steve McClellan
WPP CEO Martin Sorrell is reportedly the richest person in the UK’s marketing and communications sector, with an estimated worth of $320 million. The news comes amid ongoing talks between investors and WPP over remuneration paid to Sorrell and other high-ranking executives at the company. …Read the whole story
by Wayne Friedman
National Geographic Channel says interactive activity for its Sunday night programs has raised time spent with the network. Viewing time has been boosted by 25% over the last six months for its Sunday night prime-time shows: “Wicked Tuna, “Alaska State Troopers,” and “Doomsday Preppers.” …Read the whole story
by David Goetzl
The ad-supported free streaming of every March Madness game saw a massive traffic bounce for the length of the tournament. The nearly 50 million live streams were up 168% versus a year ago. …Read the whole story
by Mark Walsh
The popularity of combined print and digital subscriptions, fueled by the rise of tablets and smartphones, is one factor helping to stabilize overall magazine circulation in the second half of 2012. Adobe has been among the companies behind the surge of digital editions in the last two years. …Read the whole story

 

by Steve Smith
Playboy’s new iPhone app may not have the requisite nude body parts, but it has a lot of cheesecake, gadgets — and the smoothness of a slippery lothario. …Read the whole story

 

Focus on medium-sized smartphones and full-sized tablets and forget about “phablets.” While small phones account for 16% of devices overall, they make up only 7% of active users and 4% of app sessions. …Read the whole story
by Steve Smith
Retailers say they will be focusing on their mobile app strategy this year, hoping to increase the personalization experience as well as the analytics that these apps deliver back. …Read the whole story
by Erik Sass
Mobile advertising technology company 4Info is launching a new mobile ad-targeting product, AdHavenBullseye, that allows advertisers to target consumers and measure effectiveness more precisely, including calculating in-store sales lift from mobile ads. …Read the whole story
by Tyler Loechner
RTM Daily wrote back in February that the Google AdWords update could shake up mobile RTB. Internet marketing services provider Irep recently announced the “Smartphone Bidding Optimization Support Tool,” a tool designed to make that transition as smooth as possible. Google’s update, called Enhanced Campaigns, combines paid search ads on mobile and desktop. It will force more advertisers to mobile by the end of summer, and Irep fears that digital advertisers could end up lost in translation. …Read the whole story

 

Around the Net

 

by Steve Smith
Flipboard issued its 2.0 version release yesterday with an eye toward empowering users as editors. With the new release, the app is now engaging users more directly in the process of making new content. With the touch of a button, the reader can now tag specific articles and build magazines that can be made public for others to see or kept private for their own later use. …Read the whole story
Facebook on Wednesday rolled out enhanced targeting features for its mobile app install ads that allow developers to reach specific versions of Android and iOS, as well as devices with WiFi-only connections. …Read the whole story
by Gavin O’Malley
Twitter is estimated to increase ad spending this year and next — taking in $582.8 million in global ad revenue this year and nearly $1 billion next year. Twitter is benefiting from the “native” nature of its mobile ad products, integrating its mobile ads with its core user experience. …Read the whole story
by Laurie Sullivan
Covario released findings Wednesday showing that its clients — the majority related to electronics and retail — spent 33% more on paid-search campaigns in Q1 2013 compared with the year-ago quarter. The Americas, driven by the U.S. and Canada, saw spending rise 29% year-on-year. …Read the whole story
In a preliminary victory for Google, a federal judge on Tuesday dismissed a host of privacy-related claims by a group of Android users who allege that the company wrongly transmitted their geolocation data and other personal information to app developers. …Read the whole story
by Mark Walsh
Mobile marketing firm Velti on Wednesday announced the launch of a new mobile ad network called Velti Media as it seeks to expand its revenue base and build its U.S. market presence. The new third-party ad network is meant to build off those businesses while adding an additional revenue stream for Velti. …Read the whole story

 

Around the Net

 

by Steve Smith
Finding a discrete place for the tablet experience between desktop and mobile will be one of the interesting marketer challenges this year. The Shopkick app is a good reminder of one of the key issues that marketers have finally understood and fully embraced in 2013: the tablet is not a phone. …Read the whole story
by Steve Smith
Apple continues to enforce stricter oversight over app privacy as well as standardization by banning the use of UDIDs in apps and requiring support for Retina and iPhone 5 displays. …Read the whole story
by Laurie Sullivan
Search engine marketing needs a makeover, and some industry experts believe alternative engines will play a major role in connecting with consumers outside of Bing, Google, and Yahoo search engines on smaller Web properties. Companies may build the next big search engines by tying together networks like adMarketplace with platform providers, such as Kenshoo and Marin Software. …Read the whole story
by Mark Walsh
Online audience measurement firm Quantcast has launched a new service for tracking mobile app usage across iOS and Android devices. The company’s free Measure for Apps offering provides data on app traffic, installs and return usage. The service also includes information on visit frequency, traffic by app version, and top countries and top devices for a given app. …Read the whole story
by Wayne Friedman
TV time shifting — the activity of consumers and their DVRs — can be wasteful. About a third (36%) of all worldwide recorded TV content is never watched. In the U.S. that number is higher, 41%. …Read the whole story
by Gavin O’Malley
Continuing to push the promise of scalable “native” advertising, Sharethrough just released some data, which — surprise, surprise — reflects well on the model formerly known as the “advertorial.” Native ads generated 82% brand lift among users exposed to the Jarritos ads. …Read the whole story
by Erik Sass
‘The Atlantic’ has partnered with NowThis News, a Web start-up which produces short-form videos about current events and related topics, according to Poynter. The partnership will give The Atlantic Web site access to two to three videos specifically produced by NowThis to help illustrate its stories. …Read the whole story
Around the Net

by Laurie Sullivan
Amazon, Zappos and Best Buy Web sites have become the most visible retailers in paid-search campaigns and the most likely to be seen in organic search results, according to a recent study. Ask.com takes the top position for paid search overall. …Read the whole story
by Laurie Sullivan
Real-time marketing techniques have begun to mature, enabling big brands to take bigger risks. A Taco Bell sponsored concert at the South by Southwest (SXSW) annual music conference became part of the brand’s Feed the Beat program, a project that financially supports emerging artists with Taco Bell gift cards and opportunities to become featured in the brand’s advertisements. …Read the whole story
by Mark Walsh
Microsoft has released a new study focused on why people are using multiple devices and what motivates simultaneous or sequential use across screens. Partnering with Flamingo Research and Ipsos OTX, the company surveyed some 3,000 people in five markets — Australia, Brazil, Canada, the U.K. and the U.S. …Read the whole story
by Wendy Davis
The self-regulatory group Digital Advertising Alliance is poised to release new mobile privacy standards. The standards, which could be unveiled as soon as next week, are expected to be consistent with the DAA’s long-standing guidelines requiring members to notify consumers about online behavioral targeting, but updated with new mobile-specific rules, including targeting ads based on information collected across apps, and giving consumers the ability to opt out. …Read the whole story
by Joe Mandese
As part of a reorganization of its executive team, rich online media advertising developer Undertone has tapped the top product and strategy executive from over-the-top TV platform Rovi as its first COO. As head of operations, the new executive, Corey Ferengul, will oversee Undertone’s product, ops and marketing functions at a time when the lines between traditional TV advertising and online media are blurring more than ever before. …Read the whole story
by Laurie Sullivan
Data and analytics engine eXelate will announce Thursday that Khurrum Malik, former comScore vice president of marketing, has joined the company as CMO, responsible for global strategies. …Read the whole story
by Gavin O’Malley
“Plurals” — or those born since 1997 — are highly optimistic, but have been profoundly impacted by recent economic uncertainties. Highly demanding, Plurals expect brand to bend to their wishes, entertain them to no end, and meet the highest ethical and performance standards. …Read the whole story
by Mark Walsh
Annual digital marketing budgets, on average, amounted to 2.5% of a company’s revenue in 2012 and will grow 9% this year. The majority of companies spend between 10% and 50% of their marketing budget on digital efforts, with an average of 25%. …Read the whole story
RESEARCH
by Aaron Baar
Google, Apple, Microsoft, Yahoo, Amazon, Facebook and eBay dominate the top 10 list of companies deemed by U.S. consumers to be most influential, based on surveys that rate companies according to several different categories. …Read the whole story

 

by Steve McClellan
NEW ORLEANS — Addressable TV company Invidi has just struck a deal to deploy its system in Comcast Cable households around the country. Confirming the news during a 4As Conference session, Invidi Executive Vice President Michael Kubin said the company’s addressable system would be brought to Comcast Cable systems in phases, but did not provide a timetable. The deal would bring the number of TV homes with addressable capability to 60 million. …Read the whole story
by Erik Sass
Arbitron, the country’s dominant radio ratings firm, is warning radio station clients against a number of potential pitfalls related to social media, all of which trace back to the company’s strict prohibition on contact between radio stations and Arbitron panelists and diary-keepers. …Read the whole story
by Wayne Friedman
Television’s 30-second ad commercial units costs keep climbing — now nearly three years in a row. In the fourth quarter, the average cost per 30-second commercial grew 5% to $122,734 from $116,699 in the fourth quarter of 2011. …Read the whole story
by David Goetzl
Netflix users will be able to swiftly intersect with social media as the streaming video giant offers the opportunity to link an account with Facebook. The millions of Netflix streamers will be able to sync their accounts, such that friends’ information on viewing activity appears only within Netflix, or alternatively, more widely on Facebook. …Read the whole story
by Erik Sass
Ricochet, the content marketing platform launched by The New York Times Co. in April of last year, is adding a number of publications to its list of partners, including the entire Conde Nast magazine portfolio, ‘People,’ ‘Forbes’ and ‘Advertising Age.’ Publishing partners make their content available to advertisers that want to associate their brands with, for example, articles about a particular subject. …Read the whole story
by David Goetzl
Stan Kroenke, the sports entrepreneur who owns teams in multiple leagues, will add the Outdoor Channel to his portfolio. Kroenke Sports & Entertainment has a deal to acquire the network’s parent for $8.75 a share, beating out an earlier agreement with InterMedia Partners, which would have merged the Outdoor Channel with the Sportsman Channel. …Read the whole story
by Steve McClellan
NEW ORLEANS — Two-thirds of children between the ages of 7 and 13 would prefer to have a tech gadget rather than a toy to play with. According to Allison Arling-Giorgi, senior director of strategic innovation at The Intelligence Group, who presented her firm’s research findings at the 4As, those children are “the main drivers behind parental purchases.” …Read the whole story
by Wayne Friedman
Movie studios reported a record-breaking year for 2012 — so it comes as no surprise that theatrical exhibitors are also registering stellar results. AMC Entertainment witnessed nearly an 11% rise in annual revenues to $2.7 billion. …Read the whole story