Affluents’ Lifestyles Are Technology-enabled And Media-infused

Affluent lifestyles today are technology-enabled and media-infused. In recent years, their ownership of mobile devices went from niche to mainstream with unprecedented speed, and their overall use of digital media continues to rise. At the same time, Affluent use of traditional media such as television and print are down only modestly, resulting in an overall […]

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OnlineSpin: How To Retain Your Top Performers

Last week Matt wrote “Confessions Of A Citizen Journalist.”Thomas O’Toole wrote in response, “Agree with nearly all of this, and I enthusiastically agree with your points about (1) the need to refrain from criticism and (2) the need to refrain from humor.These are hard areas to resist, but I feel that humor and criticism both […]

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Digital Media, Technology Spend To Hit $1 Trillion This Year

Digital Media, Technology Spend To Hit $1 Trillion This Year by Mark Walsh Consumer spending on digital media content and technology is expected to grow 12% to $1 trillion this year. Driving that growth is the widespread adoption of smartphones and broadband Internet, as well as a growing middle class in emerging markets like Brazil, […]

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Twitter Profiting From TV With No Content Costs

Twitter Profiting From TV With No Content Costs by David Goetzl This is not a new thesis. Credit would be given, but there is no memory of who promulgated it. So, so-and-so, hopefully will simply appreciate the appreciation here. The thought: how lucky Twitter is to profit from free content. Think about it. Twitter is […]

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SocialMediaMarketingDaily: Hooray! Facebook Is Back Where It Started

Hooray! Facebook Is Back Where It Started by Erik Sass This week brought what might be termed “sorta good news”: GDP grew faster than expected in the second quarter, albeit at a still fairly pathetic pace, and Facebook’s stock price has finally returned to around $38 ($37.43 at the time of writing) — right back […]

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Instagram Adding Video and Much More!

Instagram Adding Video? Tech Crunch Later this week, Facebook will reportedly add a video feature to Instagram. “On June 20, a source says Facebook will unveil that Instagram … will begin to let people also take and share short videos,” TechCrunch reports. “Call it the Vine effect,” it adds, referring to Twitter’s popular video-snippet-sharing service. […]

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Yahoo! in Talks to Acquire Tumblr: Deal Could Reach As High As $1 Billion

Yahoo! in Talks to Acquire Tumblr: Deal Could Reach As High As $1 Billion (Adweek) Is Marissa Mayer about to make a game-changing acquisition? It appears so. Yahoo! is in serious talks with Tumblr to acquire the social blogging site, according to multiple sources familiar with the talks. While its revenue is modest, Tumblr has […]

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