by Erik Sass
Whether you are dumped or the dumper, most people will readily agree that it’s difficult to move on from a failed relationship. It turns out we may be making it even harder on ourselves with social media, which has a way of constantly shoving painful reminders in your face in the form of photos, messages and the like. And for those inclined to wallow — and I think we’ve all probably been there at one time or another — social media is a virtual treasure trove of mementos suitable for morose, unshowered contemplation. …Read the whole story
retail
by Sarah Mahoney
In a move designed to make the retail world sit up and take notice, Target is inviting shoppers to come to Cartwheel, a partnership with Facebook that it hopes will finally find a way to effectively combine retail, mobile and social media. The site is now in beta, and the Minneapolis-based chain says it will roll out shortly, “starting with a select group of REDcard holders.” …Read the whole story
Home Depot is ramping up spending on mobile video, increasing its investment fourfold from last year as well as expanding advertising to digital audio sites such as Pandora. About a third of Home Depot’s traffic last year came through mobile; the company is making an effort to place an equal emphasis on both the mobile Web and apps. …Read the whole story
by Wayne Friedman
Which media does better with social media? Seems everyone can claim some victory — with TV believing it grabs more benefits. Local broadcast TV viewers are 85% more likely to post photos and videos than users of all media — this is compared to radio, newspapers, broadcast and cable television. …Read the whole story
A Web user has sued Facebook for allegedly sending her an SMS message suggesting that she send “friend” requests to other users. An Illinois resident claims the social network violated the Telephone Consumer Protection Act by sending her cell phone an unwanted ad. …Read the whole story

Human Events Shuts Down Print Edition (FishbowlDC)
There was a large number of layoffs atHuman Events, as announced at an internal staff meeting Wednesday morning, FishbowlDC has learned. But it’s actually much bigger than that. The conservative publication is shutting down its print edition entirely. FishbowlDC Higher-ups at Human Events warned staff on Tuesday that there would be a big announcement at a 10:30 a.m. meeting the next day. Workers who showed up at the office before the meeting went to their desks and computers as usual. Then they gathered in the conference room where vice president and group publisher Joe Guerriero announced that the last payday for nearly all staff members would be this Friday. After the meeting, employees returned to their computers, only to find they couldn’t use them. While the bad news was delivered, the log-in information had been changed. Washington Examiner / Washington Secrets “This was a difficult decision, and one we did not make lightly,” said Guerriero. “As everyone knows, the newspaper business is a very tough business. Contrast that with the explosive growth of digital media, which we’ve seen with our own websites, HumanEvents.com and RedState.com.” By the end of Wednesday, it was a blood bath — virtually everybody associated with the small newspaper was gone, including the editor-in-chief and famed political reporter John Gizzi. Politico / Dylan Byers on Media Though it “still holds sway in some conservative quarters,” Politico‘s Ken Vogel writes, “Its market share [has been] eroded by the addition of edgy new Web-based conservative outlets like the Free Beacon, the Daily Caller and Breitbart.”

‘Very Senior’ White House Staffer Told Bob Woodward: ‘You Will Regret Doing This’ (TVNewser)
Bob Woodward has been covering the White House longer than some White House staffers have been alive. But Wednesday on The Situation Room with Wolf Blitzer, the veteran Washington Post reporter said he was threatened by “a very senior person” at the White House over some of his reporting about the sequester.Politico / Behind the Curtain Woodward called a senior White House official last week to tell him that in a piece in that weekend’s Washington Post, he was going to question President Barack Obama’s account of how sequestration came about — and got a major-league brushback. The Obama aide “yelled at me for about a half hour,” Woodward told us in an hour-long interview around the Georgetown dining room table where so many generations of Washington’s powerful have spilled their secrets. The Hill / The Hill’s Blog Briefing Room A White House official said Woodward misconstrued the exchange and that “no threat was intended.” “As Mr. Woodward noted, the email from the aide was sent to apologize for voices being raised in their previous conversation,” the aide said. “The note suggested that Mr. Woodward would regret the observation he made regarding the sequester because that observation was inaccurate, nothing more. And Mr. Woodward responded to this aide’s email in a friendly manner.”

Cablevision Lays Off Dozens in MSG Varsity Restructuring (FishbowlNY)
New York-based Cablevision has laid off dozens of employees in a major restructuring for MSG Varsity. A source spoke to FishbowlNY under the condition of anonymity as the severance package hasn’t been yet been received. “Somebody’s got to say this is wrong. To have a conference call [with] only three sentences and click, and you turn in your badges,” the source described the company’s notification to exiting staffers.
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Developing & Monetizing on Social & Mobile Platforms
June 6-7 | San Francisco
Explore new opportunities facing social and mobile apps, including marketing, monetization, app and game design, and distribution on established and emerging platforms with today’s leading developers at our two-day event. Learn More.
OC Register Alters Ad Policy After Anaheim Politicians Complain (Voice of OC)
The Orange County Register abruptly altered its advertising policy, barring ads that challenge politicians by name, after two Anaheim city councilwomen complained to the newspaper’s new owners about ads from a local activist that criticized their support of a controversial hotel subsidy, Voice of OC has learned. FishbowlLAWe’re not trying to take Aaron Kushner’s side here. But we do applaud the fact that this particular media company owner replied to a hot-potato-topic query from Voice of OC reporter Adam Elmahrek.

Missing Santa Barbara TV Anchor Paula Lopez Found Safe (KEYT)
KEYT news anchor Paula Lopez has returned home. Family members contacted the Santa Barbara Sheriff’s Office around 5:30 p.m. Wednesday to confirm that she is safe at home. The family will not make any further comments regarding the circumstances surrounding her disappearance. The Santa Barbara County Sheriff’s Department led the search effort along with Santa Barbara County Search and Rescue. A family member had alerted Sheriff deputies of her disappearance just after 10 a.m. Wednesday. LA Times / LA Now The rapid response raised questions about whether the family received favorable treatment. Often, law enforcement authorities wait 24 hours before declaring a person missing and launching search efforts.

Slow Going for Ad Sales at The New Republic (WWD / Memo Pad)
The third issue of The New Republic since it underwent a costly redesign by Chris Hughes landed in in-boxes of thousands of subscribers Monday. Even if circulation was small — 35,000 through last March, according to the magazine — Hughes’ message to advertisers was to convey the magazine’s influence and its readers’ buying power. Apparently, the White House has a standing order of 130 copies.
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Erin Burnett Not Going to CNN Mornings (FTVLive)
FTVLive has learned first and exclusively that Erin Burnett is not going to mornings at CNN.​ CNN sources tell FTVLive that Burnett to mornings is “dead in the water” and is not happening. ​Word is that CNN boss Jeff Zucker is planning on going a different direction in finding a co-anchor for newly hired Chris Cuomo.​ ​Mediaite A source tells Mediaite that the matter is unresolved and that Burnett is still in the running but far from a sure thing as many initially believed.

Hillary Clinton’s Unwritten Memoir the Talk of the Publishing World (BuzzFeed)
When Hillary Clinton announced last month that she planned to write another memoir, she started the speculation mill churning in the New York publishing world about the book that members of the industry say could only be topped in anticipation and sales if, as one put it, “Steve Jobs came back from the dead.”

News Corp. Leans Left by Donating to Democrats (The Center for Public Integrity)
When it comes to political donations, Fox News’ parent company is lately catering to liberals as much as conservatives. News Corp.’s News America-FOXPAC political action committee contributed to five Democratic political candidates during January, with Republican candidates scoring a goose egg, Federal Election Commission records show.
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Erick Erickson: ‘Conservative Media is Failing to Advance Ideas and Stories’ (Politico / Dylan Byers on Media)
Red State blogger Erick Erickson is pleading with conservative reporters, including potential hires, “to establish a baseline for integrity in reporting” and tone down the “anger and noise.” “I think conservative media is failing to advance ideas and stories,” Erickson writes in a new post. “[M]any conservatives are, instead of working doubly hard to overcome [mainstream media bias], just yelling louder about the same things.”

Michelle Obama’s Reference to Automatic Weapons Edited out by ABC (Chicago Tribune / Chicagoland)
First lady Michelle Obama said in a Good Morning America interview Tuesday that an automatic weapon was used in the shooting death of Hadiya Pendleton, but that detail — which is not supported by police accounts — was edited out when the interview was aired and posted to ABC’s website. The mention of automatic weapons and the subsequent editing by ABC were quickly swept into the politically charged environment surrounding gun control, becoming a hot topic on conservative blogs.

House of Cads: The Psycho-Sexual Ordeal of Reporting in Washington (The New Republic)
“We’ve all done it,” begins one of the spicier dialogues in the new Netflix political thriller, House of Cards. Janine Skorsky, a veteran political reporter, is revealing to her young colleague, Zoe Barnes, how female journalists in Washington snag their scoops. The reporter-seductress stereotype persists, in part because some men in Washington refuse to relinquish it.
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Inside 3D Printing Conference & Expo
April 22-23, 2013 | New York City
3D printing has the potential to impact nearly every industry. Participate in tutorials, panel sessions, and keynote presentations led by experts like Peter Weijmarshausen, CEO of Shapeways, and Terry Wohlers, one of the most influential individuals in this growing field. Learn more.
Guggenheim is Flexing its $170 Billion Muscles (Fortune)
When the bidding began last winter for the Los Angeles Dodgers, the lengthy list of suitors was predictably studded with bold-faced names. Fittingly enough, the winner was a charismatic superstar with local pedigree: retired Los Angeles Lakers legend Magic Johnson. Or rather, the victors were, as the headlines typically put it, “a team led by Magic Johnson.” The team “behind” Magic Johnson — Guggenheim Partners — turned out to be the main force in the deal, and the eye-popping Dodgers acquisition has been only one of a handful drawing ever more attention to the firm. The Wrap / Media Alley Guggenheim Partners, the multibillion-dollar firm that owns The Hollywood Reporter and the Los Angeles Dodgers, is facing a Securities and Exchange Commission investigation into its relationship with former junk-bond trader Michael Milken, Fortune magazine reported.

Regis Philbin Promises ‘Major Announcement’ with Fox Sports Next Week (Deadline New York)
What News Corp COO Chase Carey recently called the “world’s worst kept secret” — Fox’s still-unannounced plans to turn its Speed channel into a national general sports network called Fox Sports 1 — just became a little less mysterious. In response to a question on CNBC about reports that he’ll host a show on the new service, Regis Philbin said “all I can tell you is this: There’ll be a major announcement coming out next Tuesday.”

New York Times Gives Starbucks Visitors 15 Free Stories A Day (paidContent)
Caffeine-addicted New York Times fans are in luck — the paper is offering 15 free articles a day to those who surf its website while sitting in a Starbucks. Under the Times‘ Starbucks plan, which went into effect last week but was announced today, readers will be entitled to read three articles a day from each of the News, Business, Technology and Most Emailed sections. The Times will also offer three more articles from a rotating list of other sections like Sports.

 

by Erik Sass
The Oscars were big on social media, but not as big as the Super Bowl, according to Twitter, which released figures comparing the two televised mega-events: the movie awards broadcast garnered a total of 8.98 million tweets over the course of the evening, including both the endless, mindless “red carpet” portion of the evening and the awards themselves. That compares to a total of 24 million tweets for the Super Bowl. …Read the whole story

 

by Laurie Sullivan
The social landscape will become “radically” different within two years as a result of consolidation and new entrants in the market. Acquisitions will help companies like Adobe, Lithium Technologies and Salesforce acquire the missing pieces that link the social supply chain. …Read the whole story
RESTAURANTS
by Karlene Lukovitz
The new, integrated brand advertising campaign, from new AOR Skiver Advertising, is themed “Step Into Awesome.” It seeks to showcase recent innovations such as expanded menu choices and the remodeled restaurants’ “more contemporary, comfortable” surroundings. …Read the whole story

 

Around the Net

 

 

by David Goetzl
Widespread use of apps, Netflix and other functions on smart TVs may be a while away, but the sets are making their way into homes at an increasingly higher rate. Some 25%-plus of TV sets shipped globally last year were smart TVs. …Read the whole story
AUTOMOTIVE
by Karl Greenberg
The automaker, in its fifth consecutive year as the exclusive automotive sponsor of the Oscars broadcast, will run nine ads comprising seven 30-second spots touting as many models during the ceremony, and two 30-second ads during pre-show coverage. …Read the whole story
by Wayne Friedman
Strong advertising gains helped Univision Communications add nearly 10% to its revenue coffers in the fourth quarter 2012. Fourth-quarter revenue climbed 9% to $672 million for the Spanish-language media company’s TV, radio and digital businesses. …Read the whole story
by Wayne Friedman
Crown Media Holdings’ Hallmark Channel struggled to improve ad revenue for its fourth quarter 2012, but first quarter 2013 business — including new 2013 calendar year upfront deals — have showed steady gains. Current 2013 scatter ad market for Hallmark Channel is showing big pricing gains — 24% higher — over the upfront. …Read the whole story
AUTOMOTIVE
by Karl Greenberg
Goodyear’s campaign, via Austin’s GSD&M Idea City and Boston’s Digitas, makes the demands of NASCAR’s bruising race environment a halo for the tire brand by exploiting the fact that all NASCAR race cars have to be shoed in Goodyear tires, as part of the partnership. …Read the whole story
by Joe Mandese
Nielsen began informing clients this week that it has officially decided to change the way it defines television to include non-traditional sources of TV viewing such as Internet-connected devices in its TV ratings sample households, and will make those changes effective with the start of the 2013-14 television season in September. The two most significant implications of those changes are that Nielsen will begin including Internet-only TV households in its sample, and will also start measuring viewing on Internet-connected TVs in its existing sample households. …Read the whole story

 

Around the Net

by Erik Sass
Maybe the ultimate testimony to social media’s power as a force for transparency and openness is the fear it inspires in malefactors who benefit from fear and secrecy. This is certainly the case in Mexico, where drug cartels continue trying to terrorize social media users into not talking about crimes committed by violent drug gangs across the northern part of the country. …Read the whole story
TELECOM
by Aaron Baar
“We wanted to create a completely new offering from the ground up for a new segment for customers, which the bigger brand may not be able to serve,” Shailendra Gujarati, marketing director for GoSmart Mobile, tells “Marketing Daily.” …Read the whole story
by Mark Walsh
The consumer shift from desktop PC to mobile devices is underway, but the marketing efforts of most high-tech companies aren’t following suit. Less firms are employing mobile marketing now than a year ago. …Read the whole story
AUTOMOTIVE
by Karl Greenberg
The firms suggest social direct marketing is important during the “declaration of purchase” phase, because automakers can connect with other potential buyers and offer relevant added-value benefits and “amplify the joy generated by the purchase.” …Read the whole story
Around the Net

NBCU Spent $195M To Buy Out MSNBC.com
TV Newswer
NBCUniversal spent $195 million to buy back the 50% of MSNBC.com that was owned by Microsoft, TV Newser reports, citing Comcast’s latest 10-K filing with the Securities and Exchange Commission. “The purchase price means that Microsoft and NBCU valued MSNBC.com at around $500 million.” The deal, which was signed this past summer, saw NBCU take control of the site, and redirect visitors to a new site called NBCNews.com.

– Read the whole story…

NBC.com Says Cyber Attack Under Control
Reuters
As of Thursday evening, NBC Universal said NBC.com was safe for visitors following a security warning, Reuters reports. The issue was prompted by reports that the site had been infected with malicious software designed for banking fraud and cyber espionage. “Earlier on Thursday, several security experts had advised Internet users to avoid the site altogether, saying it had been compromised by malicious software.”

– Read the whole story…

Google To Give “Offer Extensions” Broad Rollout
Venture Beat
Google is reportedly readying a broader rollout of its Offer Extensions service, which pairs ad in search result pages with Groupon-like deals and special discounts. With Offer Extensions, available in limited testing until now, “advertisers can add a coupon-like discount offer to their AdWords ads, either for immediate redemption online or for printing and in-store use,” VentureBeat reports.

– Read the whole story…

Zuckerberg Excited Over Google Glass
Forbes
As a broad release slowly approaches for Google Glass, Forbes suggests that no one is more excited for that day than Marc Zuckerberg. Judging by an informal meeting between Facebook’s CEO and Sergey Brin — Google Google’s cofounder and special projects head — “Facebook [is] ready to develop for Glass,” Forbes writes. “Facebook has a team of three engineers … waiting for the product to be shipped to them so they can start building applications.”

– Read the whole story…