Around the Net in Brand Marketing: Google Patents Pay-Per-Peek
Brand Marketing

Around the Net in Brand Marketing: Google Patents Pay-Per-Peek

Google Patents Pay-Per-Peek Marketing Week Google got a patent on its “gaze” tracking technique last week. It is to be used with a head-mounted device – such as Google Glass – which then communicates to a server, allowing Google to create “pay-per-gaze” that would register whether the person has looked at an ad. It would … Continue reading

Brand Marketing

Around the Net in Brand Marketing

Nigel Gilbert Takes Cross-Brand Role At Virgin Marketing Week Virgin Management has confirmed recently promoted Nigel Gilbert will spearhead the launch of cross-brand initiatives across all its divisions as its first-ever key projects director. He will work on building ties between brands including Virgin Atlantic, Virgin Trains and Virgin Holidays through its marketing. Prior to … Continue reading