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Google Patents Pay-Per-Peek
Marketing Week
Google got a patent on its “gaze” tracking technique last week. It is to be used with a head-mounted device – such as Google Glass – which then communicates to a server, allowing Google to create “pay-per-gaze” that would register whether the person has looked at an ad. It would then charge the brand, like a “cost-per-click.” The patent application, which was filed back in 2011 but only recently awarded, according to Phys.org, also says the technology could infer “emotional state information” by measuring a user’s pupil dilation. – Read the whole story…
The Ram Rumble Bee
Detroit Bureau
With a shift knob that contains a bumblebee encased in amber, Ram’s new Rumble Bee concept truck seems to be gunning for Ford’s new performance pickup, the Tremor. The Rumble Bee can sting, with a 395-horsepower Hemi V-8. And it could suggest Ram is ready to revive the performance truck it offered as part of a limited run in 2003 – the original Rumble Bee itself paying tribute to the classic Dodge Super Bee muscle car Chrysler produced from 1968 to 1971. – Read the whole story…
Boston Terriers Are The New It Dog

If every dog has its day, it seems to be the Boston terrier’s turn. The black-and-white pooches, who had a star turn in the early aughts, are back, starring in the Doritos spot “Transformation Machine,” an Infiniti commercial and MasterCard’s “Lost Dog” campaign. – Read the whole story…
LinkedIn Going To College
NPR
LinkedIn is launching a new section of its social network Monday: University Pages targets younger users who want to connect with colleges. The company has dropped its minimum age to 14 in the U.S., a move that will allow prospective students to see how many of a school’s graduates are on LinkedIn, as well as a breakdown of the main fields in which they work. Pages also list the top employers of alumni. – Read the whole story…
Diesel Finds Campaign Models On Tumblr
Women’s Wear Daily
For its fall campaign, Diesel found its models via Tumblr and word of mouth, choosing 20 (abundantly androgynous) artsy folk, mostly from New York. The group sports lots of ink, colored (or shaved) hair, and are wearing the brand’s denim and leather apparel. Ads are appearing in the September issue of Vogue, and in other magazines in October. – Read the whole story…
Consumers Crave High-Tech Pet Products
San Francisco Chronicle
Technology is beginning to play a big role in the way pet owners care for their pets. Among the new offerings in the $50 billion annual market: San Francisco’s own Whistle raised $6 million in June for its $100 Fitbit-like activity tracker device for canines, which monitors dogs’ sleep and exercise patterns; Rover.com, an online alternative to traditional dog boarding; and Halo Belt, a company that makes illuminated pet collars, launched via Kickstarter. – Read the whole story…
What Detroit Doesn’t Get about Tesla
Huffington Post
While GM is studying the threat and opportunity Tesla represents for the car industry, all carmakers should be. Tesla’s $15 billion-plus market cap demonstrates that investors are betting Tesla’ can take a significant share of the broader car market. Among the lessons car-markers could learn: An electric car is both an object of desire and a modern appliance. – Read the whole story…
Harley-Davidson Rolls Out Sleek, High-Tech Rides
Brand Channel
Harley-Davidson is going down a different road with the debut of its Project Rushmore motorcycle lineup-a more sleek, trendy and tech-savvy rendition of the venerable brand. The new line of bikes and trikes include liquid-cooled engines, touchscreen electronics, and a comfier passenger seat. Rushmore is the largest new model launch in Harley’s 110-year history. – Read the whole story…
Bogusky’s Next Target: Corporate Outsourcing
USA Today
Ad whiz Alex Bogusky, who has already made the soft drink industry mad with anti-obesity efforts, is taking the wraps off a “Made in America” video that he hopes will go viral, and in the process, create 1 million jobs. The premise of the Made Movement is simple: He wants people to buy just 5% more things made in America. And in a twist, patriotism isn’t as much the motive as environmentalism: Red, white and blue is the new green. – Read the whole story…
How Zara Blooms–Without Ads
Advertising Age
The recent death of founder Rosalia Mera is focusing attention on the powerful Zara brand, which has used a quick, copycat approach to be the world leader in fast fashion. With 1,800 stores, Zara has grown with little to no advertising. It hardly even has a marketing department. – Read the whole story…

cropped-tss-0011.pngNigel Gilbert Takes Cross-Brand Role At Virgin
Marketing Week
Virgin Management has confirmed recently promoted Nigel Gilbert will spearhead the launch of cross-brand initiatives across all its divisions as its first-ever key projects director. He will work on building ties between brands including Virgin Atlantic, Virgin Trains and Virgin Holidays through its marketing. Prior to his promotion, Gilbert spent two years at the company’s Virgin Media business as its first chief marketing officer. – Read the whole story…
NRA To Be Title Sponsor Of NASCAR Race
CBS News
The National Rifle Association is taking its relationship with racing to a new level as the title sponsor of a NASCAR Sprint Cup Series race. The deal with Texas Motor Speedway comes at a time when the NRA is involved in a renewed debate on gun violence in the wake of the December shooting at Sandy Hook Elementary School in Newtown, Conn. “It’s not about politics. It’s about sports marketing,” TMS president Eddie Gossage said. – Read the whole story…
Toyota Puts Lower-ranked Workers In Command
Reuters
Toyota Motor Corp will reshuffle its top bosses and take the axe to its decisionmaking structure, part of a move to put lower-ranked workers in day-to-day command as it seeks faster responses to market changes, the firm said on Wednesday. “It is healthy for decisions to be made by those close to the products and the ground, and there is a limit to what I can do,” President Akio Toyoda told reporters on Wednesday. – Read the whole story…
Food Retailers Look Good For 2013
Convenience Store News
Last year was strong for food retailers – both restaurants and foodservice at retail – and 2013 looks good, too, per AlixPartners’ annual North American Restaurant and Foodservice Review. “All in all, [2012] was a decent year,” Eric Dzwonczyk, managing director and co-leader of the Restaurant & Foodservice Practice at the global business advisory firm. “Consumers are more interested in going back out and the per-check [average] was up 4% in 2012, which was a good sign for the industry as a whole.” – Read the whole story…
Target Opening Stores In Canada
Chain Store Age
Target announced that it opened three pilot stores in Ontario on March 5. The stores are the first Target locations to open in Canada, and the first of 124 that will open across the country throughout 2013. The pilot stores are the last phase in a testing process to prepare systems, train team members and determine operational readiness as the first wave of 24 stores soft open across Ontario later in March, the retailer said. – Read the whole story…
Tootsie Roll On A Roll
Chicago Tribune
Tootsie Roll Industries reported higher earnings for 2012 as improving sales offset higher ingredient costs. For the full year, the Chicago company earned $52 million, versus $43.9 million in 2011. Sales rose to nearly $546 million from $528.4 million a year earlier. Sales at Wal-Mart accounted for nearly a quarter of its total. – Read the whole story…
Gun Tourism Big In Hawaii
USA Today
Tourists from countries with strict gun control are coming to the U.S. to shoot assault weapons, and Waikiki, Hawaii, is where it’s happening the most, with most of the tourists coming from Japan. Japan has tight gun control laws. It had 19 gun-related homicides last year versus over 8,500 in the United States. – Read the whole story…