Social Media is an extension of your “Brand” and having professionally designed Social Media profiles is as important as the design of your website. The Smiley Stone E. G provides comprehensive graphics package for Twitter, Facebook, Google+, Linkedin, YouTube and other social networks.
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Affluent lifestyles today are technology-enabled and media-infused. In recent years, their ownership of mobile devices went from niche to mainstream with unprecedented speed, and their overall use of digital media continues to rise.
At the same time, Affluent use of traditional media such as television and print are down only modestly, resulting in an overall increase in their engagement with media brands more broadly. Although Affluents describe their lives as busy and multitasking, there are no signs of satiation in their hunger for content and connectivity. The 10 takeaways below highlight the integral role of digital media in Affluent lives and lifestyles.
- Internet (and Google) use essentially universal: 99%+ use the Internet, and 93% used Google search in the past 30 days.
- Time online is rising: Affluents now average 41.6 hours online weekly – up 27% from 2011 – with strong growth for sites devoted to social media, streaming entertainment, shopping, travel, and branded/curated content sites.
- Mobile devices are proliferating: 41% personally own tablets, up from just 9% in 2011; 63% have a smartphone, up from 45% in 2011.
- Technology has become indispensable: 74% describe their lives as intertwined with technology, and many consider their devices extremely or very difficult to live without (70% of laptop owners, 66% of smartphone owners, and 33% of tablet owners).
- Affluent media use takes no holidays: In the past year, three-fourths of Affluents took a smartphone on vacation, and nearly half took a tablet or laptop. The list of digital activities done while on past-year vacations is extensive, with a majority checking personal email (75%), checking the weather (72%), getting maps/directions (66%), and keeping up with the news (57%).
- TV has gone high-tech: While Affluent viewership of traditional TV is declining 3-4% per year, Affluent TVs are increasingly connected: to video game consoles (60%), to the Internet (40%), and to streaming media devices (18%). In addition, 56% watched video on an “alternative platform” (computer, smartphone or tablet) in the past seven days.
Multi-screen multi-taskers: A majority of Affluents describe themselves as using their laptops, tablets and smartphones constantly or regularly while watching television, and 51% have engaged with social media about a TV program while watching that program.
Technology continues reshaping retail. Two-thirds have “show-roomed” (searching merchandise prices/availability digitally while in a retail store), and one-in-five do so regularly. In addition, Affluents expect to make a majority of their holiday purchases digitally.
“Tech-enthusiasts” are a large segment: In most categories, about one-fifth of Affluent consumers are enthusiasts and/or high-end shoppers. For the technology category, this figure is twice as high – for example, 42% agree, “I try to keep up with technological developments.”
Technology is the new aspirational luxury: Mass Affluent purchasing of traditional luxury brands drove the luxury boom of the mid-2000s. Today, technology, and particularly the constantly-evolving mobile devices, meet the needs of aspirational luxury shopping experiences. Across a dozen categories examined, technology has by far the largest number of Affluents who “typically buy high-end or luxury” offerings.
Stephen Kraus is SVP, Chief Insights Officer, Audience Measurement Group, Ipsos MediaCT, author of three books on affluence and success in America.
Yahoo’s email service has been experiencing major issues of the last week and over the weekend Yahoo chief Marisa Meyer took to Tumblr to apologize for the problems. She explained that it’s complicated. “Unfortunately, the outage was much more complex than it seemed at first, which is why it’s taking us several days to resolve the compounding issues,” she said. Most users have had their access restored, but the company is still restoring access to messages for some users. …Read the whole story
Instagrawing Users to Send Private Messages
Instagram has revealed a new messaging service that lets its 150 million members send private communications including photos and videos to friends. The tool is called Instagram Direct. The company launched the tool at a press conference in New York last week, right around the same time that Twitter revealed a private messages tool for sharing photos. …Read the whole story
All Western Mortgage has stopped using email and has adopted a platform called Unison for communication within the organization. The move has helped the company increase production and save time. Unison is designed to improve communication and works as a kind of internal private social network for companies, claiming to reduce intra-office email by 80 percent. The tool competes directly with Microsoft’s Yammer, a tool that actually just added email compatibility. …Read the whole story
Using the words “urgent” or “important” in an email subject line can increase open rates, according to a new report from email marketing vendor MailChimp. The company also revealed that using a positive tone can impact opens. For instance, words like “announcement” and “invitation” are more likely to generate an email open than subject lines that use words like “reminder” and “cancelled.” …Read the whole story
The Morning Call
Scammers are taking advantage of the busy holiday season and spoofing the popular mailing services this year. The Better Business Bureau is warning consumers to beware email scams from criminals pretending to be the post office, FedEX, UPS or DHL. Emails pretending to be from these companies claim to have information about undelivered packages. However, they are not really from the companies and they could contain a “ransomware” virus that freezes a user’s computer until they pay to unlock the hold. …Read the whole story
Last week Google updated its Gmail platform and is now automatically loading images that are delivered to user’s inboxes. The move is great for marketers whose images will now automatically be turned on when consumers open their marketing messages and could potentially give marketers more information about engagement. However, Wired has published an article explaining how to disable this automatic feature, suggesting that by disabling this autoload feature that a user’s inbox will load faster. …Read the whole story
This holiday season, Bobbi brown introduces Old Hollywood, a collection that celebrates the glitz and glam of iconic American Screen Sirens. This sultry collection offers something for every type of woman, ensuring that you will always be red carpet worthy.
Available at all Bobbi Brown Cosmetics Counters and at www.bobbibrowncosmetics.com
Shopify offers a complete ecommerce solution that allows you to set up and run your own online store. All Shopify stores include unlimited website hosting, credit card processing, a secure shopping cart, and many other features.
Our services include identity design & development, theme setup & design customization.
Our typical Shopify projects include;
• Theme customization & layout
• Shop/Business Identity Packages
• Custom Slider Images
• Custom Collection Graphics
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Leticia del Monte/Web Developer
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Looking to glitz it up? This holiday season, Bobbi offers a beautifully edited collection of luxurious lip and eye palettes, lip glosses and brush sets for the beauty enthusiast who wants to get — or give — the gift of glam. Featuring an assortment of shimmery shades in silver, bronze and golden tones, Bobbi’s Holiday 2013 Gift Giving Collection is a must when it comes to stealing the spotlight.