Email Marketing Daily: Marisa Meyer Apologizes For Yahoo Mail Outage on Tumblr

Yahoo’s email service has been experiencing major issues of the last week and over the weekend Yahoo chief Marisa Meyer took to Tumblr to apologize for the problems. She explained that it’s complicated. “Unfortunately, the outage was much more complex than it seemed at first, which is why it’s taking us several days to resolve the compounding issues,” she said. Most users have had their access restored, but the company is still restoring access to messages for some users. …Read the whole story

Instagrawing Users to Send Private Messages

Instagram has revealed a new messaging service that lets its 150 million members send private communications including photos and videos to friends. The tool is called Instagram Direct. The company launched the tool at a press conference in New York last week, right around the same time that Twitter revealed a private messages tool for sharing photos. …Read the whole story
All Western Mortgage has stopped using email and has adopted a platform called Unison for communication within the organization. The move has helped the company increase production and save time. Unison is designed to improve communication and works as a kind of internal private social network for companies, claiming to reduce intra-office email by 80 percent. The tool competes directly with Microsoft’s Yammer, a tool that actually just added email compatibility. …Read the whole story
Using the words “urgent” or “important” in an email subject line can increase open rates, according to a new report from email marketing vendor MailChimp. The company also revealed that using a positive tone can impact opens. For instance, words like “announcement” and “invitation” are more likely to generate an email open than subject lines that use words like “reminder” and “cancelled.” …Read the whole story
The Morning Call
Scammers are taking advantage of the busy holiday season and spoofing the popular mailing services this year. The Better Business Bureau is warning consumers to beware email scams from criminals pretending to be the post office, FedEX, UPS or DHL. Emails pretending to be from these companies claim to have information about undelivered packages. However, they are not really from the companies and they could contain a “ransomware” virus that freezes a user’s computer until they pay to unlock the hold. …Read the whole story
Last week Google updated its Gmail platform and is now automatically loading images that are delivered to user’s inboxes. The move is great for marketers whose images will now automatically be turned on when consumers open their marketing messages and could potentially give marketers more information about engagement. However, Wired has published an article explaining how to disable this automatic feature, suggesting that by disabling this autoload feature that a user’s inbox will load faster. …Read the whole story

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