Estée Lauder Introduces Spring Based “Cello Shots”

Designed to brighten and excite, NEW Pure Color Cheek Rush is a lightweight, innovative, transparent gel that provides cheeks with a pop of sheer, juicy color for a fresh-faced look. Its sensational water-based formula is cool to the touch and leaves cheeks feeling hydrated through an infusion of natural extracts and moisturizing ingredients. Tip: For a “just pinched” look, quickly blend a tiny drop of this silky liquid-gel in a circular motion on to the apples of cheeks.
Oil-free and non-acnegenic as well as dermatologist and ophthalmologist-tested NEW Pure Color Cheek Rush is packaged in a new, shade-matched, high-gloss finish pump bottle with a silkscreened golden collar and Estée Lauder logo.

Pure Color Cello Shots_Ad product shot on white_Cheek Rush_Expires Dec2013

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