Media Daily News

by Steve McClellan
NEW ORLEANS — Addressable TV company Invidi has just struck a deal to deploy its system in Comcast Cable households around the country. Confirming the news during a 4As Conference session, Invidi Executive Vice President Michael Kubin said the company’s addressable system would be brought to Comcast Cable systems in phases, but did not provide a timetable. The deal would bring the number of TV homes with addressable capability to 60 million. …Read the whole story
by Erik Sass
Arbitron, the country’s dominant radio ratings firm, is warning radio station clients against a number of potential pitfalls related to social media, all of which trace back to the company’s strict prohibition on contact between radio stations and Arbitron panelists and diary-keepers. …Read the whole story
by Wayne Friedman
Television’s 30-second ad commercial units costs keep climbing — now nearly three years in a row. In the fourth quarter, the average cost per 30-second commercial grew 5% to $122,734 from $116,699 in the fourth quarter of 2011. …Read the whole story
by David Goetzl
Netflix users will be able to swiftly intersect with social media as the streaming video giant offers the opportunity to link an account with Facebook. The millions of Netflix streamers will be able to sync their accounts, such that friends’ information on viewing activity appears only within Netflix, or alternatively, more widely on Facebook. …Read the whole story
by Erik Sass
Ricochet, the content marketing platform launched by The New York Times Co. in April of last year, is adding a number of publications to its list of partners, including the entire Conde Nast magazine portfolio, ‘People,’ ‘Forbes’ and ‘Advertising Age.’ Publishing partners make their content available to advertisers that want to associate their brands with, for example, articles about a particular subject. …Read the whole story
by David Goetzl
Stan Kroenke, the sports entrepreneur who owns teams in multiple leagues, will add the Outdoor Channel to his portfolio. Kroenke Sports & Entertainment has a deal to acquire the network’s parent for $8.75 a share, beating out an earlier agreement with InterMedia Partners, which would have merged the Outdoor Channel with the Sportsman Channel. …Read the whole story
by Steve McClellan
NEW ORLEANS — Two-thirds of children between the ages of 7 and 13 would prefer to have a tech gadget rather than a toy to play with. According to Allison Arling-Giorgi, senior director of strategic innovation at The Intelligence Group, who presented her firm’s research findings at the 4As, those children are “the main drivers behind parental purchases.” …Read the whole story
by Wayne Friedman
Movie studios reported a record-breaking year for 2012 — so it comes as no surprise that theatrical exhibitors are also registering stellar results. AMC Entertainment witnessed nearly an 11% rise in annual revenues to $2.7 billion. …Read the whole story


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