Around the Net in Brand Marketing

cropped-tss-0011.pngNigel Gilbert Takes Cross-Brand Role At Virgin
Marketing Week
Virgin Management has confirmed recently promoted Nigel Gilbert will spearhead the launch of cross-brand initiatives across all its divisions as its first-ever key projects director. He will work on building ties between brands including Virgin Atlantic, Virgin Trains and Virgin Holidays through its marketing. Prior to his promotion, Gilbert spent two years at the company’s Virgin Media business as its first chief marketing officer. – Read the whole story…
NRA To Be Title Sponsor Of NASCAR Race
CBS News
The National Rifle Association is taking its relationship with racing to a new level as the title sponsor of a NASCAR Sprint Cup Series race. The deal with Texas Motor Speedway comes at a time when the NRA is involved in a renewed debate on gun violence in the wake of the December shooting at Sandy Hook Elementary School in Newtown, Conn. “It’s not about politics. It’s about sports marketing,” TMS president Eddie Gossage said. – Read the whole story…
Toyota Puts Lower-ranked Workers In Command
Toyota Motor Corp will reshuffle its top bosses and take the axe to its decisionmaking structure, part of a move to put lower-ranked workers in day-to-day command as it seeks faster responses to market changes, the firm said on Wednesday. “It is healthy for decisions to be made by those close to the products and the ground, and there is a limit to what I can do,” President Akio Toyoda told reporters on Wednesday. – Read the whole story…
Food Retailers Look Good For 2013
Convenience Store News
Last year was strong for food retailers – both restaurants and foodservice at retail – and 2013 looks good, too, per AlixPartners’ annual North American Restaurant and Foodservice Review. “All in all, [2012] was a decent year,” Eric Dzwonczyk, managing director and co-leader of the Restaurant & Foodservice Practice at the global business advisory firm. “Consumers are more interested in going back out and the per-check [average] was up 4% in 2012, which was a good sign for the industry as a whole.” – Read the whole story…
Target Opening Stores In Canada
Chain Store Age
Target announced that it opened three pilot stores in Ontario on March 5. The stores are the first Target locations to open in Canada, and the first of 124 that will open across the country throughout 2013. The pilot stores are the last phase in a testing process to prepare systems, train team members and determine operational readiness as the first wave of 24 stores soft open across Ontario later in March, the retailer said. – Read the whole story…
Tootsie Roll On A Roll
Chicago Tribune
Tootsie Roll Industries reported higher earnings for 2012 as improving sales offset higher ingredient costs. For the full year, the Chicago company earned $52 million, versus $43.9 million in 2011. Sales rose to nearly $546 million from $528.4 million a year earlier. Sales at Wal-Mart accounted for nearly a quarter of its total. – Read the whole story…
Gun Tourism Big In Hawaii
USA Today
Tourists from countries with strict gun control are coming to the U.S. to shoot assault weapons, and Waikiki, Hawaii, is where it’s happening the most, with most of the tourists coming from Japan. Japan has tight gun control laws. It had 19 gun-related homicides last year versus over 8,500 in the United States. – Read the whole story…

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