Mobile Marketing Daily

When It Comes To Mobile, We’re All Teenagers

by Aaron Baar
According to McCann Truth Central, an “intelligence unit” of advertising network McCann Worldgroup, we’re all only adolescents when it comes to mobile technology, starting with our overall relationship with mobile — which, for the average person, is about 12 years. …Read the whole story
by Mark Walsh
“Brands have been jumping on this bandwagon with hashtag strategies. The Super Bowl is a classic example where half of the ads mentioned Twitter,” said Anna Banks, vice president, strategy and planning at Organic. Twitter’s recent acquisition of social TV analytics startup Bluefin Labs, and partnership with Nielsen to create a social TV rating only underscores its ambitions in the space. …Read the whole story
by Wayne Friedman
Social media’s promise and promotion to drive viewers to TV programs may be yielding low results. When people were asked whether they watched a TV show or movie because of buzz on Facebook, Twitter, and other social networks, 67% said “no” and 19% said “yes.” …Read the whole story
by Mark Walsh was by far the top-ranked mobile site for the week ending Feb. 23 with a 17.3% share of the U.S. audience. Plus, Google-owned properties claimed half of the top 10 mobile sites, accounting for almost a quarter of the audience within that group. …Read the whole story
by David Goetzl
Arbitron says data collection will take off in the first six months of 2013 for its cross-platform measurement project for ESPN. The Arbitron-comScore project calls for measurement of five screens — radio, TV, PCs, smartphones and tablets — where ESPN has a notable presence. …Read the whole story
by Karl Greenberg
Belen Pamukoff, Heineken brand director, said the company has activated with digital elements in the past. “Globally, we have rolled out the Star Player app, which allows users to predict events in the match, gain points and compete against each other worldwide.” …Read the whole story
by Laurie Sullivan
The latest new hire at Motorola Mobility signals a switch in direction for the Google mobile division. Former Apple exec and venture capitalist Guy Kawasaki confirmed stepping in as adviser to the company. …Read the whole story


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