Facebook’s Ad Exchange Gives AOL Access, But Google Still Shut Out. AOL Joins Mediamath, Turn, AppNexus, Rocketfuel and Others. It appears Facebook is opening up its exchange inventory to everyone but Google. 
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Nickelodeon Targets ‘Post-Millennials’ in Upfront. Children’s Net Moves Beyond TV, Rolls Out App Along With New Shows. Nickelodeon is looking to serve children born after 2005, introducing a slate of animated and live-action comedy series at its upfront presentation in New York. Full Article
Can Huawei’s Latest Branding Campaign ‘Make It Possible’? Chinese Smartphone Maker Is Now Third-Largest in the World. Chinese telecoms giant Huawei kicked off a branding campaign for its devices business at the Mobile World Congress in Barcelona this week. Full Article
Cablevision Sues Viacom for Making It Run Second-Tier Channels. Cable Provider Takes Potshot at VH1 Classic, Palladia. Cablevision is suing Viacom, alleging the distributor is forcing it to carry and pay for 14 lower-rated networks such as Palladia and VH1 Classic. Full Article
Not Every Major Cultural Moment Deserves an Immediate ResponseSuper Bowl and Oscars Campaigns Prove Marketers are Fascinated With Real-Time Marketing. The marketing industry’s fascination with “real-time marketing” reached a tipping point during Sunday night’s Oscars telecast. Full Article
Toyota Celebrates 75 Years with Mind-Boggling Interactive Family Tree. Creativity’s Pick of the Day. Toyota is celebrating its 75th anniversary with an interactive family tree that pulls together vast amounts of data from throughout the company’s history. Full Article
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- Nickelodeon Orders New Animated Series ‘Breadwinners’, Renews ‘Ninja Turtles’ (m.deadline.com)
- Triggit: Facebook Exchange 36% Better Than Google At Converting Retargeted Users (marketingland.com)
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- Ad Tech Consolidation At Last? (digiday.com)
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- Your Privacy: Online Tracking of Web Users Sees Major Growth During 2012 and News from Mozilla (infodocket.com)
- Holy Smokes! AOL Is Up 25% In Two Weeks (AOL) (embargozone.com)
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