Welcome – Ad Age Digital Conference 2012

LoS Angeles!

The Ad Age Social Engagement/Social TV Conference, Los Angeles

In a sequel to the first (wildly successful) Social Engagement/Social TV Conference held in New York in April, Ad Age is bringing the conversation west, to the geographic heart of the entertainment industry. On Wednesday, Oct. 17 in Los Angeles, we’ll host major players who are tracking and facilitating social engagement across all platforms in a must-attend, partial-day event that will provide actionable insights in a fast-paced format. We’ll share the latest findings and solutions for marketers and media professionals, with particular focus on the Social TV phenomenon and the dual-screen experience, as well as state-of-the-art consumer-brand engagement strategies across Facebook, Twitter and beyond. But unlike other conferences that silo such conversations to just the broadcast realm, the Ad Age SE/STV LA conference will include social-media leaders from the entire entertainment ecosystem (including music and movie digital marketers) as well as major brands that interface with the entertainment world at large.

THE big event

The Social Engagement/Social TV Conference is a revolutionary cross-disciplinary event that will gather together the best minds from the media, social-analytics, brand and agency worlds. While other conferences focus on Social TV to the exclusion of everything else, Ad Age’s SE/STV Conference will explore the latest in social listening and interaction — both within and beyond the realm of TV. That means industry leaders can share learnings and strategy surrounding consumer engagement across all forms of media.

KEY Topics

SESTV will include panels and discussions
about key topics including:

• Technology providers and Social TV Startups

• Major brands

• Media companies

• Leading Entertainment Industry Creatives

• Data and measurement companies

FEAtured speakers

  • Pelle Sjoenell, Executive Creative Director, BBH LA
  • Brad Haugen, CMO, Scooter Braun Projects
  • Brad Pelo, CEO, i.TV
  • Carlton Cuse, executive producer of ABC’s Lost
  • Greg Yaitanes, Executive Producer and showrunner for the upcoming Cinemax series, Banshee

The Social Engagement/Social TV Conference will also look at the new technology powering this innovation and the top startups helping marketers and media innovate. Over the past few years, several technology players emerged to make inroads in the space, and building on that momentum, this year’s Fall TV season is sure to mark a second wave of innovation and experimentation in all aspects of the second screen.

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