Univision Promotes Luis Patino to Senior VP | People & Players – Advertising Age

Luis Patino

Luis Patino


Luis Patino has been promoted to senior VP of the Univision Television Group. Mr. Patino joined Univision in 1997 and most recently served as VP and general manager for KWEX-TV and KNIC-TV in San Antonio and KAKW-TV and KTFO-TV in Austin, Texas. During his tenure, both stations became the No. 1 news stations at both 5 p.m. and 10 p.m., regardless of language. His new responsibilities include managing station operations, sales, news, marketing and promotions for Univision’s owned and operated TV stations in San Francisco, Sacramento, Fresno, Bakersfield, Phoenix, Tucson, San Antonio and Austin. Before moving to Texas, Mr. Patino worked for the Univision flagship stations in Los Angeles in various capacities including national sales manager and local sales manager.

Fernando Romero has been named VP-advertising sales of DailyCandy, part of NBCUniversal’s Entertainment and Digital Networks and Integrated Media division. He will also work across the portfolio of E&DN/IM digital businesses including iVillage, Fandango and Television Without Pity, as well as the group’s online TV platforms. Most recently, Mr. Romero was managing director of National Partnerships at Gilt City. Prior to Gilt City, he was national sales director for InStyle.com, where he built the in-market sales and planning teams and led the company to growth via programs with brand marketers such as P&G, Unilever, Target, H&M, Starbucks and Sony Pictures.

Jonathan Lum has joined Olson to head the agency’s brand anthropology, connection planning and media, and analytics teams as chief strategy officer, a new position. He makes the move from Goodby, Silverstein and Partners in San Francisco, where he was senior brand strategy director. Prior to GS&P, Mr. Lum was group planning director at BBDO, New York, and director of strategy for Faith Popcorn’s New York-based BrainReserve. He has 16 years of experience as a brand strategist and quantitative research specialist and has been recognized by the industry with a Cannes Lion, Effies and the ARF David Ogilvy Award. He began his advertising career at Young & Rubicam in Sydney, Australia.

Michelle Myers, VP-publisher of Brides, has hired a new executive sales team. Heddy Pearson, formerly ad director at Every Day with Rachael Ray, will split associate publisher duties with longtime Associate Publisher Lori Silver. Serving as executive director of operations is Elise Wood, who previously held the same position at Lucky. Katie McKenna, formerly executive director of marketing at Lucky, enters the new role of executive director of marketing and brand development, and Marnie Braverman, formerly acting marketing director at De Beers Diamond Jewelers and associate publisher of marketing at W, will serve as associate publisher of creative services.

Kim Brink has joined Nascar as managing director-brand and consumer marketing. She was most recently at General Motors, where as executive director of advertising and sales promotion for Cadillac, she led a team responsible for reinvigorating the brand and increasing its retail sales by nearly 40% in the U.S. From 2003 to 2010, Ms. Brink was general director of advertising and sales promotion for Chevrolet. She first joined GM in 1989 as a market research analyst.

PromoWorks, an insights-driven shopper-marketing solutions and strategic shopper-engagement firm, has named Julie Beck exec VP-sales and marketing. Ms. Beck brings to the role more than 20 years of sales and marketing experience with companies including Procter & Gamble, Johnson & Johnson, and most recently KraftFoods, where she developed and led shopper-marketing strategies for Kraft‘s billion-dollar business at Supervalu. In the past year she led shopper marketing pilots for the Retail Commission on Shopper Marketing as part of her work with global strategic management consulting firm The Partnering Group.

Don Bartholomew has been tapped as senior VP-digital and social-media research for the Ketchum Global Research Network (KGRN). In his new role, he will manage operations in Ketchum South and Ketchum Midwest, and will work closely with the PR company’s specialty groups and complementary businesses, including Ketchum Digital, word-of-mouth-marketing agency Zocalo Group, and consumer and high-tech PR agency Access Communications. Mr. Bartholomew joins from Fleishman-Hillard’s Washington, D.C., office, where he was responsible for integrated digital research initiatives including social-media monitoring, measurement and return-on-investment analysis. In addition to his social-media analytics background, Mr. Bartholomew has a wide range of client experience that includes technology, B2B, consumer and health-care brands. He is also creator of PR measurement blog MetricsMan.

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