Social media marketing refers to the process of gaining traffic or attention through social media sites.
Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.
Why would a search marketer — or a site about search engines — care about social media? The two are very closely related.
Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity. Social media can also help build links that in turn support into SEO efforts. Many people also perform searches at social media sites to find social media content. The articles from Search Engine Land below give some more background on all of this:
- Beyond Google: Social Media Engines First, Other Search Engines Second
- How Search-Like Are Social Media Sites?
Advice At Search Engine Land
Here at Search Engine Land, we provide paid search advertising information and news in a variety of ways:
Let’s Get Social is Search Engine Land’s column that covers different social media marketing topics every week.
Social Media Marketing Library Archives: This area of Search Engine Land provides a collection of all stories we’ve written on the topic of social media. Also check out the related categories of linkbait and URL shorteners.
In addition to covering social media marketing generally, Search Engine Land also has areas specifically about particular major social media sites and social search sites:
- Google Buzz
- Google Social Search (and see our What Is Google Social Search guide)
- Social Search Engines
- Word Of Mouth & Buzz Search Engines
Remember, those with Search Engine Land memberships also have access to a wide-range of video content about social media marketing recorded at our SMX: Search Marketing Expo conferences. Our Search Marketing Now webinar site also has social media marketing presentations available on demand, to anyone, for free.
Continuing Advice & News
There are a number of blogs and forums that focus heavily on social media marketing, including: aimClear, Andy Beard, BlueGlass, Bruce Clay Blog, Chris Brogan, Digg Blog, Dosh Dosh, Facebook Blog, LinkedIn Blog, Mashable, Scobleizer, Search Engine Land, Steve Rubel, Tara Hunt, TechCrunch, Techipedia, Twitter Blog and WebProNews.
Looking for an easy-to-scan compilation of social media news? Check out Alltop. For compilations of the best articles on paid search in a given year, visit The Semmys. At Search Engine Roundtable, you’ll discover a regular compilation of important discussions happening on a variety of search marketing forums.
Also be sure to subscribe to our free SearchCap newsletter! SearchCap has a recap of all the day’s social media marketing news from sources all over the web, as well as the day’s news from Search Engine Land and from Search Engine Land’s related social news site, Sphinn.