On September 22, 2011, Facebook held f8, its 4th annual developer conference. There were two clear themes throughout the keynote address and the feature demos – user engagement and content discovery. Facebook is making richer experiences possible by expanding the capabilities of the Open Graph and through the introduction of a redesigned profile page – the hub of all user activity on Facebook.
The new Facebook profile page now contains three distinct elements.
- The Timeline that allows a user to customize and share life stages and milestones with their friends and family
- The Ticker that displays all lightweight activities from friends such as “Lisa just became friends with Gina.” in real-time
- The News Feed itself that contains status updates and posts from a user’s social graph.
So, rather than display every action taken by a user’s friends, family and colleagues in a single timeline, these activity updates are neatly segmented into three areas of the profile page for easier discovery and consumption.
Users can opt-in to share activities to their Timeline one initial time which allows subsequent actions to be automatically shared to their Timeline.
New Ways to Leverage the Open Graph
Regardless of your industry vertical, the Open Graph will provide new ways for customers to talk about your brands and products with their social graph.
Instead of just “Liking” a product page, you can create any verb association. You will probably want users to “Want,” “Own,” and “Give” products, but think about other things customers would like to do with your products, like “Use,” “Upgrade to,” and “Rock.”
About Leticia del Monte
Leticia del Monte has been in the broadcasting business for more than 20 years and has produced a variety of popular television and radio broadcasts. Founder of The Cuban Art Project. Leticia worked as a Producer and on air personality for El Zol 95.7 FM, Spanish Broadcasting Systems and Assistant Program Director for Clasica 92.3Fm. Ms. del Monte in the past served as Director of Advertising, Promotions and Public Relations for CaribeVisión Station Group and CaribeVisión Networks. Also served as the General Producer and Managing Editor of Zona Cero-Clasica 92.3 FM for Spanish Broadcasting System. She was the general producer for 25 Mitos y 25 Realidades, a series of Spanish-language PSAs to increase AIDS awareness and the promotion of HIV prevention. For the Telemundo Network, Ms. del Monte executive produced Cotorreando, a news entertainment show. She also was the senior producer for the network’s Al rojo vivo – facilitating the news gathering process and ensuring comprehensive coverage of all news stories. Earlier in her career, she was the show producer for Telemundo’s Ocurrió Así. Ms. del Monte worked on production of programming that airs on the Univisión Network including such shows as Show de Cristina (show producer), Noticias 23 (general producer of both the 6pm and 10pm newscasts), and Primer Impacto Edición Nocturna and Primer Impacto (line producer). Her media experience also includes online content. As Editor-in-Chief for Beauty & Fashion, Ms. del Monte was responsible for launching the niche market Internet site Divina.com. While there she oversaw the development of all editorial content, as well as the style and design of the site. Ms. del Monte also served as the content manager for entre-nos.com, supervising all content for the six channels of the website and directing public relations for the site.