Ad Age Digital West and the Mobile and Social ‘Brand Hacks’ | Digital – Advertising Age

Mark your calendars: on Sept. 20, Advertising Age is taking its Digital Conference and moving it … West.

Actually, we’re putting it where it should be, in the cradle of American tech innovation where established companies like Google, Facebook, Apple and Twitter are redefining the way consumers interact with one another, and with the brands they love.


Digital West is a one-day event at Yerba Buena Center for the Arts in San Francisco that will bring together the startup and innovators in Silicon Valley with the brands and agencies looking to new technologies to connect with consumers.

Our goal: foster a new understanding between the innovators in social, mobile and other digital technologies with the brands that spend billions each year on advertising and marketing. Plus, we’ll be giving some cool startups the chance to earn some cash.

In the morning, we’ll hear from Facebook, Visa, YouTube, Google, CBS, Dreamworks and Wal-Mart. In the afternoon, things get competitive when a dozen startups — some funded and some still in the garage — pitch for ad budgets and support from American Express and incubator Ignited LA.

So who will be speaking? Here’s the short list, but don’t be shocked to see some additions over the next few weeks:

  • Ethan Beard, Director of Platform Partnerships, Facebook
  • Jim Lanzone, President, CBS Interactive
  • Lucas Watson, Vice President of Global Sales and Industry Marketing, Google’s Video business (incl. YouTube and Google TV Ads)
  • Anne Globe, CMO, DreamWorks
  • Anand Rajaraman, SVP, Global eCommerce and Head of @Walmart Labs
  • Heather Clifton, Head of Global Marketing Initiatives and Innovation, Visa
  • David Wolf, Vice President, Global Marketing Capabilities, American Express
  • Eric Johnson, President and Founder, Ignited
  • Christian Oestlien, Group Product Manager, Google Social Advertising
  • Troy Carter, Investor, Entrepreneur, and Lady Gaga’s Manager

How to get involved:

We’re accepting pitches for our debut mobile and social “hacks” where 12 startups — six mobile and six social — will have the chance to pitch their wares, disruptive technology and new platforms to an audience of eager marketers, agency, and media execs. The winner of each hack will be awarded $25,000 and the chance to work with either Amex or Ignited LA.

What should American Express do with your API? What could you do with theirs? Amex VP of global marketing David Wolf, the man behind recent partnerships with Foursquare and Facebook, wants your pitch. What’s he looking for? Commerce is ripe for opportunity, be it in the form of social shopping, augmented reality, buyer demand platforms, or harnessing the data people share on their location and preferences. The question is which innovation can provide the most value to Amex, their merchants and the card member?

Ignited LA CEO Eric Johnson opened an incubator within his agency, Ignited Labs, focused on five key areas: Facebook, smartphones, next-gen research, video, and marketing on tablet computers. What’s he looking for? Mobile devices have become an extension of the human body and a powerful source of information that marketers are only now beginning to understand. He’s looking for true mobile disrupters, especially in location-based services, with technologies that can be made useful to marketers and national retailers.

But more than Amex and Ignited, you’re pitching the entire audience, which will include C-level marketers, as well as agency execs, publishers and technologists.

SUBMIT YOUR STARTUP: Want in? Great, because the submission process is now open, just send the following information to to be considered. If you’re selected, we will contact you.

Subject Line — Mobile or Social and the name of your startup.

Speaker Name:

Startup Name:


Twitter Handle:

Company/Product Overview (400 words)

Tell us about your team (200 words)

How is your technology, platform, app, or model disruptive and different than what’s already out there? (400 words)

How could your technology/platform/product be used by businesses? If you ran into the CEO of a major brand, what’s your pitch? (500 words)

Has your product launched or is it still in development?

For more info on the event, check out the conference site.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s